Use our highly-advanced targeting features to narrow in on the audience you want to reach. You can filter by demographic and audience features, including follower look-alikes targeting, event targeting, interest and conversation targeting, re-engager targeting, or create your own custom audience list. View our campaign targeting page for a full list of our targeting options.
X Ads serve to users by competing in an auction. You get to decide how much you pay for each billable action. During campaign setup, we'll recommend a bid based on the targeting parameters you've selected. Learn more about our auction system and bidding details.
The price of X Ads is up to you; there’s no minimum campaign spend. You choose a daily budget for your ads during campaign setup, and we will never go over this amount. Set up your campaign dates and budget now.
Make sure to use strong media in your posts, such as visually-engaging photos and videos. Have 3-5 creative options in rotation at any given time for variety and to learn what your audience best responds to. Videos between 6-15 seconds long with captions and prominent branding perform best.
Accompany strong creative with even-stronger copy. Experiment with a witty, risky brand voice. Incorporate clear and concise calls-to-action and emphasize urgency. Accent with 1-2 appropriate and relevant hashtags and/or emojis. Get more best practices and tips on our blog.