Campaign measurement and analytics
Campaign analytics
- Tweet and Video Activity Dashboards
Learn about the different aspects of the Tweet and Video Activity Dashboards, and questions that these dashboards can help you answer. - Account home
Learn how to see an overview of your Tweet performance, follower growth, and profile visits. - Campaign dashboard
Learn what your campaign dashboard tracks, and how you can use it to improve your Twitter Ads. - Export CSV Definitions
Learn how to download .CSV files from your campaign and the information a .CSV download can include. - Common analytics discrepancies
Learn how poor mobile connections, load times, and other issues can create discrepancies between Twitter and third-party analytics reports.
Measurement and tracking
- Conversion tracking for websites
Learn how to add website tags to your site's pages that track a customer's journey from Twitter and through your site. - Customer feedback
Learn how to send feedback forms to customers you interact with on Twitter. - Integrating Twitter with Campaign Manager 360 (CM360)
Learn how to connect a Twitter campaign to Campaign Manager 360. - Twitter pixel helper
Download the extension to verify a pixel has been properly implemented. - Integrating Twitter with audience measurement partners (DAR and vCE)
Learn how to integrate your account with Twitter's audience measurement partners: DAR or vCE. - A/B Testing in the Ads Manager UI
Learn how to create randomized, mutually exclusive audiences that are exposed to a particular test variable with our self-serve A/B testing tool.
