Campaign measurement and analytics

Campaign analytics

  • Tweet and Video Activity Dashboards
    Learn about the different aspects of the Tweet and Video Activity Dashboards, and questions that these dashboards can help you answer.
  • Account home
    Learn how to see an overview of your Tweet performance, follower growth, and profile visits.
  • Campaign dashboard
    Learn what your campaign dashboard tracks, and how you can use it to improve your Twitter Ads. 
  • Export CSV Definitions
    Learn how to download .CSV files from your campaign and the information a .CSV download can include.
  • Common analytics discrepancies
    Learn how poor mobile connections, load times, and other issues can create discrepancies between Twitter and third-party analytics reports.

Measurement and tracking

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