Part of "Analytics". Account home offers a high-level summary of your activity and highlights across the past month. The number of Tweet impressions, profile visits, new followers, and mentions are displayed here, along with how those numbers compare to the previous month. Your top-performing Tweets and your top followers will also be shown.
A tool tailored for larger advertisers who want to manage and optimize many campaigns at scale. Learn more.
A central workspace to plan, manage, and report on campaigns. You can easily view and optimize performance at multiple levels. Here, you can customize charting and metrics, see activity history on your campaigns, receive audience details, and more.
You will automatically be brought to the ads manager as your home screen when you log in at ads.twitter.com. Learn more.
Amplify Pre-roll is our pre-roll offering that connects your ad with premium video content at scale, shared by Twitter's network of over 200 brand safe publishers that your audience already knows and loves. See “Pre-roll views campaigns”.
Amplify Sponsorships are a customizable 1:1 alignment between you and the publisher partner of your choosing, which can include pre-roll ads on highlight clips, pre-roll ads before live video, Sponsored Moments, or integration of your brand into the publisher content.
Data gathered from your ads, campaigns, and organic Tweets available at analytics.twitter.com. See "Account home", "Campaign dashboard", and "Tweet Activity Dashboard" for more details.
App Buttons are a standard ad feature that can be added to Image and Video Ads, and make the creative space clickable to the app store page for a specific app download of your choice. If someone already has the app downloaded, this can be configured to bring people directly to the app. This can either be on the Android platform, iPhone / iPad platform, or iPad-only platform. They work great for app installs and app re-engagement campaigns, but can also be used organically.
In order to use App Buttons, you first need to set up an App Card in your Ads Manager.
App installs campaign
App installs campaigns get new people to download your app. You only pay for app installs or app clicks, not any organic app activity from logged-in users.
App re-engagements campaign
App re-engagement campaigns get returning users to open or update your app. You only pay for app link clicks, not any organic app activity from logged-in users.
Refers to the maximum length of time between click and conversion that you use to calculate return on ad spend.
First-click: assigns 100% of the conversion value to the click that initiates a conversion path.
Last-click: assigns 100% of the conversion value to the final click immediately preceding a sale or conversion event.
Multi-channel attribution: Weighted model that gives the most credit to clicks closest to conversion or to the first and last touchpoints and less to the touchpoints in the middle of the funnel.