Part of "Analytics". Account home offers a high-level summary of your activity and highlights across the past month. The number of Tweet impressions, profile visits, new followers, and mentions are displayed here, along with how those numbers compare to the previous month. Your top-performing Tweets and your top followers will also be shown.
A tool tailored for larger advertisers who want to manage and optimize many campaigns at scale. Learn more.
A central workspace to plan, manage, and report on campaigns. You can easily view and optimize performance at multiple levels. Here, you can customize charting and metrics, see activity history on your campaigns, receive audience details, and more.
You will automatically be brought to the ads manager as your home screen when you log in at ads.twitter.com. Learn more.
Data gathered from your ads, campaigns, and organic Tweets available at analytics.twitter.com. See "Account home", "Campaign dashboard", and "Tweet Activity Dashboard" for more details.
App installs campaign
App installs campaigns get new people to download your app, using App Card formats (see more under "Card"). You only pay for app installs or app clicks, not any organic app activity from logged-in users.
App re-engagements campaign
App re-engagement campaigns get returning users to open or update your app, using App Card formats (see more details under "Card"). You only pay for app link clicks, not any organic app activity from logged-in users.
Refers to the maximum length of time between click and conversion that you use to calculate return on ad spend.
First-click: assigns 100% of the conversion value to the click that initiates a conversion path.
Last-click: assigns 100% of the conversion value to the final click immediately preceding a sale or conversion event.
Multi-channel attribution: Weighted model that gives the most credit to clicks closest to conversion or to the first and last touchpoints and less to the touchpoints in the middle of the funnel.
Awareness campaigns put your Tweets in front of as many people as possible. You only pay for every thousand impressions (CPM), not any interactions with the Tweet (likes, Retweets, detail expands, etc).