All set? 

Start your Twitter Ads campaign

Twitter Ads campaigns 101

Campaigns are how you promote Tweets. It's easy to setup your campaigns and get started.


Objective

Decide what you want your campaign to achieve. Each of our campaign objectives are specialized to drive the type of engagement you want, and you will only be charged when a user takes that action. 

  • Awareness: Promote your Tweets to maximize their reach. Pay for: Impressions (cost per 1,000 tweet impressions)
  • Tweet engagements: Put your content in front of the right audience who will likely start a conversation. Pay for: Tweet engagements (cost per engagement)
  • Video views: Maximize the viewership of your video content. Pay for: video views (cost per view)
  • Followers: Grow your followers on Twitter. Pay for: follows (cost per follow)
  • Website clicks and conversions: Promote your website and get more traffic. Pay for: link clicks and website card clicks (cost per click)
  • App install or re-engagement: Promote your app and get more downloads. Pay for: app installs or app clicks (cost per app click or cost per install)
  • In-stream video views: Put your video content in front of highly relevant publisher content as pre-roll videos. Pay for: In-stream video views (cost per in-stream video view) 
  • Quick Promote: Don't have time to run an objective based campaign? Quick Promote offers a solution.

Audience

Use targeting features to choose the audience you want to reach. For example, select geographic areas, the followers of a notable account, or target people's interests. View our campaign targeting page for a full list of our Twitter Ads targeting options.

Bidding

Twitter Ads serve to users by competing in an auction.  You can decide how much you will pay for each billable action, which depends on the objective you select. During campaign setup, we'll recommend a bid based on the targeting parameters you've selected. Learn more about our auction system and get advice on bidding. 

Budget 

The price of Twitter Ads is up to you, there’s no minimum campaign spend. You choose a daily budget for your ads during campaign set up, and we will never go over this amount. Consider starting with at least $30/day to consistently reach audiences throughout the day. Set up your campaign dates and budget

Creative

Select the Tweets you want to focus on in your campaign. Choosing 4 to 5 is a good start. Include strong call-to-actions, like “sign up” or “start today.” Avoid #hashtags or @mentions in your copy so that your audience does not click away from your ad. See examples of creative best practices here.


Deep dive with campaigns

Learn the in's and out's of campaigns on Twitter Ads

Campaigns 101 FAQ


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