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Small business resources

Small business marketing strategies and tips

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Small business resources

X is what's happening and what people are talking about right now - and this year's festive conversations are already kicking off. X is what’s happening and what people are talking about right now.

Increase engagement and connect with your audience — no matter how niche — with the help of these resources tailored for you:

Not sure where to start? Visit our small business FAQs to find our more about getting started on X, Posting basics, how to grow your followers, and lots more.  

Finds answers to your FAQs

Download our editable month of Posts PDF to help get your X marketing strategy started.

Guide for Businesses and Professionals

A straightforward checklist for getting started with X.
Download the guide

Drive action with scroll-stopping ad formats and features

Whether you want people to visit your website, install your app, watch your video, or you simply want to grow your reach and followers, you'll find the perfect ad formats and features to support this. 

Get started with X Ads
Video Ads
A smartphone plays a Twitter Video Ad by the brand Established Coffee. The video shows coffee beans being roasted.
Image Ads
A smartphone shows a Twitter Image Ad by the brand Thermador. The image shows their new induction stovetop.
Carousel Ads
A smartphone shows a Twitter Carousel Image Ad by the brand The Barista Bar. The Carousel slides to show three coffee images that each link to their website.
Website buttons
A smartphone shows a Twitter Image Ad with a Website Button by the brand Yoast. The Website Button links to their website.
App buttons
A smartphone shows a Twitter Image Ad by the brand Word of the day app. The ad includes an app install button which links directly to the app store to download their app. to
Polls
A smartphone shows a Twitter Poll by the brand The Barista Bar. The poll asks which destination has people's favorite coffee beans. The options are Columbia, Costa Rica, and Guatemala
Exclusive tools for professionals

Professional Accounts allow businesses, brands, creators, and publishers to have a unique presence on X, with a wide range of tools not available to non-professionals, which include:

  • Professional Home – a dashboard to track performance, discover product offerings, tap into additional resources, and drive performance
  • Profile Spotlights – a dedicated space on your profile to showcase business location, opening hours, and contact information
  • Quick Promote – which allows you to promote your Post in just a few clicks, without setting up an entire ads campaign

 

Switch to a Professional Account
A Tweet from the brand The Barista Bar telling followers they are offering free gingerbread men with all coffee orders for one day only. Below the image of gingerbread men is a quick promote button.

Launch something new and connect with what’s happening

X drives results in two powerful ways – when you’re launching something new or connecting with what’s happening. Learn how businesses like yours are finding success on X in our organic success stories below.

Learn more with X Flight School

Bite-sized free training to help you master advertising on X. Start with the fundamentals or jump into specific coursework — you decide what you want to learn.

Start learning
A gif with a blue background and two women smiling and looking at a smartphone, with white overlaid text saying Twitter Flight School, which appears from the left, on a loop

Ready to connect at scale?

Get started with X Ads

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1. Internal X Data (8/1/20 - 1/4/21) and (8/1/21 - 1/4/22). Data retrieved May 2022. US only.

2. X internal data, August - September 2021. 500 X users sampled and surveyed

3. X Shopper Behavior Survey, Sept. 2021. Agree/Somewhat Agree with the statement: “Conversations about products on X result in my purchasing a product.”