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Small business resources

Small business marketing strategies and tips

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Small business resources

X is what's happening and what people are talking about right now - and this year's festive conversations are already kicking off. X is what’s happening and what people are talking about right now.

Increase engagement and connect with your audience — no matter how niche — with the help of these resources tailored for you:

Not sure where to start? Visit our small business FAQs to find our more about getting started on X, Posting basics, how to grow your followers, and lots more.  

Download our editable month of Posts PDF to help get your X marketing strategy started.

Guide for Businesses and Professionals

A straightforward checklist for getting started with X.

Drive action with scroll-stopping ad formats and features

Whether you want people to visit your website, install your app, watch your video, or you simply want to grow your reach and followers, you'll find the perfect ad formats and features to support this. 

Exclusive tools for professionals

Professional Accounts allow businesses, brands, creators, and publishers to have a unique presence on X, with a wide range of tools not available to non-professionals, which include:

  • Professional Home – a dashboard to track performance, discover product offerings, tap into additional resources, and drive performance
  • Profile Spotlights – a dedicated space on your profile to showcase business location, opening hours, and contact information
  • Quick Promote – which allows you to promote your Post in just a few clicks, without setting up an entire ads campaign


A Tweet from the brand The Barista Bar telling followers they are offering free gingerbread men with all coffee orders for one day only. Below the image of gingerbread men is a quick promote button.

Launch something new and connect with what’s happening

X drives results in two powerful ways – when you’re launching something new or connecting with what’s happening. Learn how businesses like yours are finding success on X in our organic success stories below.

Learn more with X Flight School

Bite-sized free training to help you master advertising on X. Start with the fundamentals or jump into specific coursework — you decide what you want to learn.

A gif with a blue background and two women smiling and looking at a smartphone, with white overlaid text saying Twitter Flight School, which appears from the left, on a loop

Ready to connect at scale?

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1. Internal X Data (8/1/20 - 1/4/21) and (8/1/21 - 1/4/22). Data retrieved May 2022. US only.

2. X internal data, August - September 2021. 500 X users sampled and surveyed

3. X Shopper Behavior Survey, Sept. 2021. Agree/Somewhat Agree with the statement: “Conversations about products on X result in my purchasing a product.”