Small business FAQs

Your most common questions about Twitter and setting up a Twitter profile answered

On this page you'll find information about the below topics. Simply scroll to read through or click on the area you're looking for help with below:



Getting started on Twitter

A Twitter business account is the same as a regular personal account. To get started, go to where you'll be directed to add your name, phone number or email, and date of birth. For more detailed information on how to create an account, visit our help page on how to create a Twitter account.

In the last year, we also introduced a handful of new ways for professionals to enrich their experiences on Twitter. Learn more about Twitter for Professionals.

It is free for anyone to set up a Twitter account and to use all of Twitter’s organic features, such as Tweeting. If you’d like to run more targeted campaigns, there are lots of paid campaign options to help you do this.

There is no charge to set up a Twitter account for your business.

Twitter is the number one platform for brand interaction1. We can help your business connect with customers, launch new products, and drive sales. Check out our small business resources to learn more and get inspired to grow your business on Twitter.

Know your audience, be consistent, and monitor your analytics to see what’s working — and what isn’t working. Be open to developing your audience beyond your ‘typical’ customer too, for example, people outside of your local area or in a different age range. 

For more ideas and to make sure you’re getting the basics right, visit our organic best practices page.

Chances are your brand already has a strong voice, you just haven’t defined it. Read our guide on how to nail down a brand tone voice for more information (spoiler – the key is don’t forget to have fun) and keep our brand safety guidelines top of mind too.

Businesses of all kinds use Twitter, from finance companies to retail stores, coffee shops, and gaming companies.

Our product enhancements are helping to diversify and connect our audience – and customers – to a wider range of topics and interests too, broadening the appeal of Twitter for a more diverse range of businesses.

Twitter drives results for our customers and offers a +40% higher ROI vs average digital channels.2 Our success stories are a good place to start to see how you can drive results. 

Yes! Twitter’s audience is our superpower. And it can be yours, too. To market organically on Twitter and reach more people, post Tweets that resonate with your target audience and Tweet often. Read our organic best practices for more tips.

Our Twitter Business Blog is updated regularly and has a ton of useful advice for small businesses. Follow @TwitterBusiness for timely updates too.

Our organic Tweets starter kit is a great resource to get you started on Twitter, or for a good refresh.


Twitter followers

It depends on your privacy settings. Protected Tweets will only be seen by your followers, so if you have no followers, no one will see them.

If you have a public profile (which we recommend for a business account) and tap into a trending topic or hashtag, your Tweets could be seen by many people. Watch a short video on this and learn more on our help page about public and protected Tweets.

Good creative (photos, images, and videos) is the #1 driver of sales on Twitter.3 Follow our dos and don'ts of Twitter images to make sure your Tweets are hitting the mark.

Share relevant Tweets often and give your customers what they want, for example, special offers, discounts, or timely products and services.

Similar to the advice in the above question, growing a Twitter account for your business and Twitter followers can take time. Read our guide on how to get more followers on Twitter for some tried and tested tips.

If someone mentions your business using your Twitter handle (for example, @BusinessName) you’ll see this in your ‘mentions’.

If someone uses your brand or business name, but doesn’t ‘@’ you, then a good way to find these Tweets is by using advanced search. Learn how to social listen and monitor your brand using advanced search.

Yes! Twitter Analytics and TweetDeck both provide follower insights.



An organic Twitter post or Tweet is a regular, free Tweet with no budget attached to it. These Tweets can be text-based, image-based, include GIFs, emojis, and more.

Aim to Tweet or Retweet at least once a day. Sound daunting? Download our organic Tweets starter kit to help you plan.

Always keep Tweets short and sweet; the max length allowed is 280 characters. If you have more to say, link out to your website or start a Tweet thread.

Tweet relevant content that other people on Twitter are likely to want to share. Asking for Retweets can also be powerful, but don’t overdo it.

One to two relevant hashtags per Tweet is the sweet spot. Read our dos and don’t of hashtags for more helpful tips.

Relevant Tweets get the best engagement. These two blogs have lots of ideas to help you improve your relevancy and engagement:

You can’t edit a Tweet. If you make a mistake, either add a comment to the thread to correct yourself or if the Tweet has no engagement, simply delete and try again.

Top tip: always, always proofread before Tweeting!


Scheduling Tweets

There are a few ways to schedule organic Tweets. Test them out and see what works best for you:

  • Twitter on desktop: compose your Tweet as normal then instead of hitting ‘Tweet’, select the ‘Schedule’ option, and choose the time and date you’d like your Tweet to be published.

  • TweetDeck: select ‘Tweet’, choose the schedule option, and follow the guidelines as listed. Visit our step-by-step scheduling guide.

  • Ads Manager: this feature can be used for both organic and paid Tweets. Watch this video for an overview on how to schedule organic Tweets using Ads Manager. 

Your scheduled Tweet will go live at the date and time you specified and will have the timestamp of that specified time. 

Depending on which of the above options you go for, you can return to the same place to view and edit your scheduled Tweets. 


Creatives - images, videos, and GIFs

​​Videos should be short (max 15 seconds) and have a sound-off strategy — essentially subtitles that make the video watchable without sound.

To drive message association and brand recognition, have your message appear from the start of the video and stay on screen for a majority of the duration. Find more video tips, including tips on how to create a sound-off video, on our Twitter video resources page.

Original images with bold colors or fun illustrations work well on Twitter. Stock images and dull or monotone images don’t tend to work well. Read our article on how to create effective visual content for social media for more easy-to-implement tips.

Yes! GIFs are a great way to show personality and connect with your audience on Twitter.

Tweeting a GIF is the same process as Tweeting a video or image. Read our help article on how to post a GIF on Twitter for a clear step-by-step guide.

Your audience on Twitter is different from other platforms. Content created with this audience and the Twitter platform in mind will do best. 

Tweet copy should be short and snappy, hashtags should be used, and certain content should be prioritized — for example, conversational Tweets, Tweets promoting or teasing launches, and Tweets offering a chance to connect with a brand.

Repurposing content from other platfroms with these points in mind can work great too.

Twitter now supports full-size standard aspect ratio images (16:9 and 4:3). Images in these aspect ratios will display in full without any cropping. If you’re having problems, check out our help article on how to Tweet images.



A handy tool for small businesses, TweetDeck offers a streamlined Twitter experience by letting you view multiple timelines in one easy interface.

TweetDeck makes it easier for you to monitor mentions, followers, messages, trends tailored to your account, and more. Learn more about TweetDeck or explore TweetDeck by visiting

Yes, TweetDeck is free and accessible to anyone who has a Twitter account or accounts.


Paid campaigns on Twitter

The main ways Twitter is used for advertising is to launch something new or connect with what’s happening. Launch examples include launching a new product, initiative, offer, brand, or feature. Connect examples include connecting with an event, occasion, or trend. 

It all depends on what your objectives are. First, think about what you want to achieve, for example, do you want to grow your followers? Do you want to increase awareness of your business or increase engagement? Or maybe you want to drive website traffic?

Have a look at our overview of Twitter Ad formats to see what ads will suit your needs. For inspiration, check out our Twitter advertising success stories where you can filter by objective, region, and industry.

With Twitter Ads, there are eight different campaign types that you can use to acheive your marketing goals. These are: reach, video views, pre-roll views, app installs, website traffic, engagement, followers, and app-re-engagements. 

How much your business spends on ads is up to you and there is no minimum spend requirement. For a good overview of Twitter Ads pricing, visit our pricing overview page.

If you’re interested in having a dedicated account manager, please fill out this form to express your interest.

In terms of targeting, your business has three main options:

  • Demographic targeting enables your business to reach people based on location, language, device, age, and gender.
  • Audience targeting enables your business to serve ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.
  • Your audiences enable your business to reach your known audiences, such as your followers and Custom Audiences.

For full details on targeting options on Twitter, visit our Twitter Ads targeting page.

If you want to monitor your campaign on Twitter correctly, we recommend setting up conversion tracking using a Twitter pixel. Learn how to set conversion tracking up on Twitter in this help article.

You can view billing information on the "Billing history" page of your Twitter Ads dashboard at any time. To access the "Billing history" page, click on your profile name in the top-right corner of your ads dashboard and select "Billing history".

Find lots more information on Twitter billing on our billing basics help page.

 1Source: Bovitz, Conversation as a Superpower Study, commissioned by Twitter, 2021, US

Source: Twitter Brand & Category Marketing Mix Modeling Studies (2014-2019) Global results (n = 176) Multiple Vendors (Analytic Partners, Annalect, AV&Co, Data 2 Decisions, Ipsos, IRI, MarketShare, MediaCom - Business Science, Market Fusion Analytics, Nielsen, ThinkVine)  *Average media and average social ROIs calculated from studies where individual channel performance was shared for comparison (n=12)

3Compared to other elements, other elements are Reach (22%), Brand (15%), Targeting (9%), Recency (5%), and Context (2%)Source: Nielsen Catalina Solutions 2017, Period 2016 - Q1 2017



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