Small business FAQs

It is free for anyone to set up a Twitter account and to use all of Twitter’s organic features, such as Tweeting. If you’d like to run more targeted campaigns, there are lots of paid campaign options to help you do this.

There is no charge to set up a Twitter account for your business.

Twitter is the number one platform for brand interaction¹. We can help your business connect with customers, launch new products, and drive sales. Check out our small business resources to learn more and get inspired to grow your business on Twitter.

Know your audience, be consistent, and monitor your analytics to see what’s working — and what isn’t working. Be open to developing your audience beyond your ‘typical’ customer too, for example, people outside of your local area or in a different age range. 

For more ideas and to make sure you’re getting the basics right, visit our organic best practices page.

Chances are your brand already has a strong voice, you just haven’t defined it. Read our guide on how to nail down a brand tone voice for more information (spoiler – the key is don’t forget to have fun) and keep our brand safety guidelines top of mind too.

Businesses of all kinds use Twitter, from finance companies to retail stores, coffee shops, and gaming companies.

Our product enhancements are helping to diversify and connect our audience – and customers – to a wider range of topics and interests too, broadening the appeal of Twitter for a more diverse range of businesses.

Twitter drives results for our customers and offers a +40% higher ROI vs average digital channels.² Our success stories are a good place to start to see how you can drive results. 

Yes! Twitter’s audience is our superpower. And it can be yours, too. To market organically on Twitter and reach more people, post Tweets that resonate with your target audience and Tweet often. Read our organic best practices for more tips.

Our Twitter Business Blog is updated regularly and has a ton of useful advice for small businesses. Follow @TwitterBusiness for timely updates too.

An organic Twitter post or Tweet is a regular, free Tweet with no budget attached to it. These Tweets can be text-based, image-based, include GIFs, emojis, and more.

Aim to Tweet or Retweet at least once a day. Sound daunting? Download our organic Tweets starter kit to help you plan.

Always keep Tweets short and sweet; the max length allowed is 280 characters. If you have more to say, link out to your website or start a Tweet thread.

Tweet relevant content that other people on Twitter are likely to want to share. Asking for Retweets can also be powerful, but don’t overdo it.

One to two relevant hashtags per Tweet is the sweet spot. Read our dos and don’t of hashtags for more helpful tips.

Relevant Tweets get the best engagement. These two blogs have lots of ideas to help you improve your relevancy and engagement:

• 7 tips for creating engaging content every day

• How to increase Twitter engagement organically

​​Videos should be short (max 15 seconds) and have a sound-off strategy — essentially subtitles that make the video watchable without sound.

To drive message association and brand recognition, have your message appear from the start of the video and stay on screen for a majority of the duration. Find more video tips, including tips on how to create a sound-off video, on our Twitter video resources page.

Original images with bold colors or fun illustrations work well on Twitter. Stock images and dull or monotone images don’t tend to work well. Read our article on how to create effective visual content for social media for more easy-to-implement tips.

Yes! GIFs are a great way to show personality and connect with your audience on Twitter.

Tweeting a GIF is the same process as Tweeting a video or image. Read our help article on how to post a GIF on Twitter for a clear step-by-step guide.

Your audience on Twitter is different from other platforms. Content created with this audience and the Twitter platform in mind will do best. 

Tweet copy should be short and snappy, hashtags should be used, and certain content should be prioritized — for example, conversational Tweets, Tweets promoting or teasing launches, and Tweets offering a chance to connect with a brand.

Repurposing content from other platfroms with these points in mind can work great too.

The main ways Twitter is used for advertising is to launch something new or connect with what’s happening. Launch examples include launching a new product, initiative, offer, brand, or feature. Connect examples include connecting with an event, occasion, or trend. 

It all depends on what your objectives are. First, think about what you want to achieve, for example, do you want to grow your followers? Do you want to increase awareness of your business or increase engagement? Or maybe you want to drive website traffic?

Have a look at our overview of Twitter Ad formats to see what ads will suit your needs. For inspiration, check out our Twitter advertising success stories where you can filter by objective, region, and industry.

With Twitter Ads, there are eight different campaign types that you can use to acheive your marketing goals. These are: reach, video views, pre-roll views, app installs, website traffic, engagement, followers, and app-re-engagements. 

How much your business spends on ads is up to you and there is no minimum spend requirement. For a good overview of Twitter Ads pricing, visit our pricing overview page.

If you’re interested in having a dedicated account manager, please fill out this form to express your interest.

In terms of targeting, your business has three main options:

• Demographic targeting enables your business to reach people based on location, language, device, age, and gender.
• Audience targeting enables your business to serve ads based on conversations, events, interests, movies and TV shows, keywords, follower look-alikes, and engagement.
• Your audiences enable your business to reach your known audiences, such as your followers and Custom Audiences.

For full details on targeting options on Twitter, visit our Twitter Ads targeting page.

If you want to monitor your campaign on Twitter correctly, we recommend setting up conversion tracking using a Twitter pixel. Learn how to set conversion tracking up on Twitter in this help article.