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Small business marketing strategies and tips.

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Small business resources

Small business marketing strategies and tips.

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The festive season has started on Twitter

Twitter is what's happening and what people are talking about right now - and this year's festive conversations are already kicking off. 

We've put together resources to help your business drive and measure success, including a guide for getting started with Twitter ads, and blogs full of data, insights, and examples from brands.

Your customers are already on Twitter – and they're ready to discover, connect with, and buy from brands this festive season.  

Source: The Twitter Conversation Report. Tweet volume from July 1, 2021 - December 31, 2021. US only.

Source: The Twitter Conversation Report. Tweet volume from July 1, 2021 - December 31, 2021. US only.

+100M

+100M increase in total festive season Tweets in 2021 compared to the previous year.1

89%

A recent Twitter survey revealed that 89% of people use Twitter to discover new products.2

76%

Our survey revealed that 76% of people agree that conversations on Twitter result in a product purchase.3

Guide for Businesses and Professionals

A straightforward checklist for getting started with Twitter.
Download the guide
A red-haired white woman wearing a red and white Christmas sweatshirt laughs while holding a gift
A red-haired white woman wearing a red and white Christmas sweatshirt laughs while holding a gift

Drive action with scroll-stopping ad formats and features

Whether you want people to visit your website, install your app, watch your video, or you simply want to grow your reach and followers, you'll find the perfect ad formats and features to support this. 

Get started with Twitter Ads
Video Ads
A smartphone plays a Twitter Video Ad by the brand Established Coffee. The video shows coffee beans being roasted.
Image Ads
A smartphone shows a Twitter Image Ad by the brand Thermador. The image shows their new induction stovetop.
Carousel Ads
A smartphone shows a Twitter Carousel Image Ad by the brand The Barista Bar. The Carousel slides to show three coffee images that each link to their website.
Website buttons
A smartphone shows a Twitter Image Ad with a Website Button by the brand Yoast. The Website Button links to their website.
App buttons
A smartphone shows a Twitter Image Ad by the brand Word of the day app. The ad includes an app install button which links directly to the app store to download their app. to
Polls
A smartphone shows a Twitter Poll by the brand The Barista Bar. The poll asks which destination has people's favorite coffee beans. The options are Columbia, Costa Rica, and Guatemala
Exclusive tools for professionals

Professional Accounts allow businesses, brands, creators, and publishers to have a unique presence on Twitter, with a wide range of tools not available to non-professionals, which include:

  • Professional Home – a dashboard to track performance, discover product offerings, tap into additional resources, and drive performance
  • Profile Spotlights – a dedicated space on your profile to showcase business location, opening hours, and contact information
  • Quick Promote – which allows you to promote your Tweet in just a few clicks, without setting up an entire ads campaign

 

Switch to a Professional Account
A Tweet from the brand The Barista Bar telling followers they are offering free gingerbread men with all coffee orders for one day only. Below the image of gingerbread men is a quick promote button.

Blogs to inspire your festive campaign

People come to Twitter during the festive season to connect to the conversation, get inspired, and to shop. Check out our blogs below to help your brand leverage all three in your festive campaign. 

Learn more with Twitter Flight School

Bite-sized free training to help you master advertising on Twitter. Start with the fundamentals or jump into specific coursework — you decide what you want to learn.

Start learning
RSVP for upcoming webinars
A gif with a blue background and two women smiling and looking at a smartphone, with white overlaid text saying Twitter Flight School, which appears from the left, on a loop

Ready to connect at scale?

Get started with Twitter Ads

Want to keep up to date?

Follow @TwitterBusiness

1. Internal Twitter Data (8/1/20 - 1/4/21) and (8/1/21 - 1/4/22). Data retrieved May 2022. US only.

2. Twitter internal data, August - September 2021. 500 Twitter users sampled and surveyed

3. Twitter Shopper Behavior Survey, Sept. 2021. Agree/Somewhat Agree with the statement: “Conversations about products on Twitter result in my purchasing a product.”

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