Small business resources
4 recommendations for Tweeting during COVID-19:
- Keep up with current events
Know what climate you're Tweeting in. What might have felt like a good message yesterday may not be the right thing to say today.
- Be genuine
This is not the time to disguise profit efforts or make sweeping pledges. Earn trust through transparency.
- Be thoughtful about your tone of voice
Sassiness may not be the best approach right now, but empathy and understanding can go a long way.
- Consider the value you’re adding
Don’t join the conversation just to join –– look for ways to contribute. Some ideas: use Tweets to share positivity, create community, or provide customer support.
Visit covid19.twitter.com to see the latest steps Twitter is taking in response to COVID-19.
Other recommendations
⃞ Utilize your pinned Tweet
Do you have revised hours of operation? A new delivery service? Your pinned Tweet is one of the first things visitors will see when they come to your Twitter profile. Use it to communicate any important information.
⃞ Follow credible sources
Add @WHO, @CDCgov, and other reputable news organizations to your list to stay on top of the most current, breaking news. Use Twitter Lists to organize and monitor these accounts.
⃞ Audit any scheduled Tweets or active ads
Review any active or scheduled Tweets to make sure the tone and creative feel appropriate. Things you may want to avoid: images with crowds, travel themes, messaging that implies your new [insert announcement here] is the day’s biggest headline. For more, check out the official COVID-19 Ads policy.
Tweet ideas
Engage and grow your following with these Tweet ideas:
On Twitter, be persistent, and be present. The brand personality can shine on this platform. Find your niche community and start engaging daily with different accounts that align with your business goals. Also, be a human when it comes to brand content. Authenticity is key.
Educational resources
Additional resources
Visit the #StandForSmall hub from AMEX for more small business resources.
Personalized insights
Visit the new Business Insights dashboard to get personalized ideas for your account.
