Professional Accounts

About Professional Accounts

Professional Accounts allow businesses, brands, creators, and publishers the ability to grow and strengthen their presence on Twitter. Professional Accounts will act as a gateway to a wide range of professional tools that are not available to your average Twitter user. Some examples of these features include:

  • Our Ads Ecosystem, including Quick Promote

  • And future products, like Professional Profiles and Twitter Shopping

Professional Accounts

To qualify for a Professional Account, your account must adhere to the following requirements:

  • You must not have a history of repeatedly violating the Twitter User Agreement.

  • You must have a complete profile with an account name, a bio, and a profile picture.

  • Your authentic identity must be clear on your profile. Your profile must not feature another person’s identity, brand, or organization, nor does it use a fake identity intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.

FAQs

Who are professionals?

Professionals are any person or entity who uses Twitter for commercial purposes. Twitter is home to many professionals, ranging from traditional businesses to creators, publishers, and developers. Anyone who uses Twitter for work and their livelihood is a professional.

What are the benefits of a Professional Account?

Professional Accounts allow users to access advanced professional tools, like Professional Profiles, Twitter Shopping, and Quick Promote.

How much do Professional Accounts cost?

Converting to a Professional Account is completely free. 

Who can use a Professional Account?

To qualify for a Professional Account, user accounts must adhere to the following requirements:

  • You must not have a history of repeatedly violating the Twitter User Agreement.

  • You must have a complete profile with an account name, a bio, and a profile picture.

  • Your authentic identity must be clear on your profile. Your profile must not feature the identity of another person, brand, or organization, nor does it use a fake identity that is intended to deceive others. Profiles that feature animals or fictional characters are ineligible unless directly affiliated with your brand or organization. Parody and fan accounts are not eligible for Professional Accounts.

How can I get a Professional Account?

Follow these steps to switch your existing account to a Professional Account.

  1. Go to either your profile settings or swipe open the sidebar when on your Home timeline in the app.

    • If you’re in the sidebar, scroll until you see the “Twitter for Professionals” tab and select it.

    • If you’re in your profile settings, scroll until you see “Switch to Professional” and select it.

  2. Once you’ve entered the conversion flow, select “Get Started.”

  3. Select a category for your Professional Account and select “Next.” 

    • Remember to search for your most relevant category if you don’t immediately see it in the list.

  4. Choose either “Business” or “Creator” and select “Next.” 

    • Remember to select whichever option is closest to how you identify as a professional on Twitter. 

  5.  Congratulations! You are now a Professional on Twitter!

     

After you’ve converted to a Professional Account, select any of the options listed on the final menu to learn more about the tools and features that are now available to you.

  • Customize your profile: This prompt will bring you to your profile settings. From here, you can enable and update your Professional Category and configure the Professional Profile modules your account qualifies for. 

  • Pick Topics to follow: This prompt will bring you to the Topics selector. We recommend you review the topics lists and follow any relevant to your brand or business. 

  • Promote a Tweet: This prompt will enable you to learn more about Quick Promote and kick off a campaign. 

     

If none of these options interest you, tap “Skip for now” 

  • Remember, you can always revisit the “Twitter for Professionals” menu by swiping the sidebar open from your Home timeline

Can I designate my account a Professional Account upon account sign-up?

No, at this time, you can only convert an existing Twitter account into a Professional Account.

Can I switch my account back to a personal account after converting?

Yes, you can convert back to a personal account at any time. 

Follow these steps to convert:

  1. Go to your profile and select “Edit Profile.”

  2. Select “Edit Professional Profile” 

  3. Select “Switch Account Type”

  4. Select the type of account you’d like from the menu of options

Can I change my identification as a business or a creator after converting?

Yes, you can convert back to a personal account at any time. 

Follow these steps to convert:

  1. Go to your profile and select “Edit Profile.”

  2. Select “Edit Professional Profile” 

  3. Select “Switch Account Type”

  4. Select the type of account you’d like from the menu of options

Can I target Professional Accounts in my ad campaigns?

No, we do not have any immediate plans to build Professional Account targeting.

Additional reading

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