Are there any prohibited keywords?
Yes. Per our Ads Policies, advertisers will be prohibited from targeting keywords that involve sensitive categories.
How does exclusion keyword targeting work?
Exclusion targeting works in two ways:
- It prevents your campaign from serving to users who have engaged with the excluded word(s).
- It prevents your campaign from serving in Search results for excluded word(s).
Please note that exclusion keyword targeting does not prevent your ads from appearing near or adjacent to excluded words in timeline, profiles, post details, or searches for non-excluded words.
How do I upload keywords on Ads Editor?
You can bulk add keywords in the campaign setup. Under the "Targeting" > "Audience Features" section, click "Import multiple keywords and follower look-alikes", and choose "Keywords" or "Exclude keywords" in the drop-down. From there, you can enter bulk keywords and click "Add Criteria".
You can also bulk add keywords via Ads Editor. To do this, download the Ads Editor file of the campaign and scroll to columns AW-BB. Add keywords you want to add or exclude, each seperated by a ";" and no space. For example, you would add the keywords in this format: coffe;latte;flat white;drinking;sunny day. After adding your keywords, reupload your Ads Editor file to set the changes live in your campaign.
What is the difference between keyword targeting and the new Keywords Ads campaigns?
The keyword targeting feature serves ads to users that have historically posted about or engaged with specific keywords or topics on X. This feature should be used when trying to target people based on their past behavior on X and general interests (e.g. car enthusiasts, athletes, sports fans, gamers, etc.).
Example: When targeting “tennis” using the existing keyword targeting feature, your ads will be served to users who’ve interacted with or posted about tennis in the past.
The new Keywords Ads campaign objective serves ads within real time contextually relevant conversations and search results. This new product’s targeting is not solely based on a user’s historical behavior on X. This feature should be used when trying to target conversations and search results that are relevant to your business.
Example: When targeting “tennis” using the new Keywords Ads campaign objective, your ads will be served on real time contextually relevant surfaces with audiences searching for or interacting with tennis content.