How much do X Ads cost?
How much you pay in your campaigns is up to you. By setting up your budget during the campaign setup, you can control the amount you'll be charged. Learn how to set your campaign dates and budget.
The price of each billable action in your campaign is not a fixed rate, as our campaigns are priced in an auction model. The targeting, creatives, and bid you select in your campaign setup will help determine how much each billable action costs.
We recommend setting your campaign budget to an amount you're comfortable spending, and then follow our campaign optimization guides to reach your goal price per action.
Learn more on why your campaigns might not be receiving impressions.
What are the billable actions of each campaign?
Each campaign objective and ad group goal are specialized to achieve a different outcome, so you can select the one that aligns the most with what you want to achieve. Remember, each campaign has a different billable action and you're only charged when a user makes that action.
Learn how to set up or optimize each of our campaign objectives.