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Twitter Ads pricing

Whether you’re a small business or large brand, Twitter Ads campaigns can be customized to accommodate any budget. There is no minimum spend required for Twitter Ads, and you always have complete control over how much you’d like your campaigns to spend.

Get started planning your budget by learning more about billable actions, auctions, and bids.

Billable actions

What you will be charged for depends on the campaign objective you choose. Each campaign objective has a different billable action, and you’re only charged when that action occurs. In other words, billable actions are what you're charged for.

For example, when you choose the Website clicks and conversions objective you will only be charged when someone clicks a link to your website. A link click is the billable action of the Website clicks and conversions campaign objective.

Learn the billable actions for each campaign objective.


The price you’ll pay per billable action is not a fixed rate — our ads serve using an auction system, where all advertisers bid on available ad space for the audience they want to reach.

How much you will pay in your campaigns will depend on factors including:

  1. How engaging your ad is
  2. The size of the audience you’ve targeted
  3. How many other advertisers are also targeting that particular audience
  4. How much you bid

In general, audiences in high demand will require higher bids to serve.

Learn more about how your targeting criteria affects how ads serve.


A bid represents how much you’re willing to pay for the billable action(s) for the objective you’ve selected.

When your campaign starts, it enters the Twitter Ads auction. There it will compete against other advertisers targeting the same audience. The ad will serve based on factors including the revelance of your ads to your targeted audience and the bid you've set. The advertiser with the higher bid generally has a greater chance of winning the auction and having their ad serve.

Learn more about setting a competitive bid and the different bid types. 

In addition to your bid you can set a campaign budget for the total amount you’d like to spend.


Twitter Ads pricing FAQs

  • How much do Twitter Ads cost?
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    How much you pay in your campaigns is set by you. By setting up your budget during campaign setup, you can control the amount you'll be charged. Learn how to set your campaign dates and budget.

    The price of each billable action in your campaign is not a fixed rate, as our campaigns are priced in our Auction model. The targeting, creatives, and bid you select in your campaign setup will help determine how much each billable action costs. 

    We recommend setting your campaign budget to an amount you're comfortable spending, and then follow our campaign optimization guides to reach your goal price per action. 

    Campaigns not serving? Check out this page for common reasons.

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  • What are the billable actions of each campaign?
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    Each campaign objective is specialized to achieve a different goal, so you can select the one that most aligns with what you want to achieve. Remember, each campaign has a different "billable action" and you are only charged when a user makes that action.

    Learn how to setup or optimize each of our campaign objectives. 

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