Select whether you would like to include or exclude your audiences via the drop-down on the left-hand side of the search bar.
- Include: The people in your Custom Audience will be included in the targeted audience, and they will be eligible to receive the campaign’s ads as long as they meet the location, gender, age, and device targeting criteria.
- Exclude: The people in your Custom Audience will be excluded from the targeted audience, and they will NOT be eligible to receive the campaign’s ads - even if they meet the other targeting criteria.
After deciding to include or exclude, search or browse to find the specific audience that you want to select. As a reminder, only audiences that are marked the status “Ready” in Audiences manager are eligible to be used in campaigns.
To respect user privacy, the minimum size for a Custom Audience to be usable is 100 X users. If your Custom Audience is under 100 X users, it will display as "Audience too small" and will not be available for selection.
Once you’ve finished adding your Custom Audiences, complete the remaining campaign setup steps, and launch!