How long after visiting my website will someone remain in my audience?
When collected with the Twitter website tag, visitors to your website will remain in your audience for 90 days. However we only target users who have been active on Twitter within the last 30 days.
How do I enable Website Activity Audiences on my website?
If you’ve created your audience by selecting the universal website tag, check to see that the tag is installed by visiting your conversion tracking dashboard by navigating to Tools > Conversion tracking. If your status says “Tracking”, then you’re all set. Otherwise, be sure the single event website tag code snippet generated has been placed on the webpage that you want to use for audience creation.
If you've created your audience by selecting the single-event website tag, after you’ve finished creating your audience in ads.twitter.com, a snippet of code is generated for you to install on your website. Place the website tag directly on the page where you want to collect an audience for retargeting.
If you're adding your tag directly to your site, we recommend you place the website tag code snippet between <body> and </body> in the webpage where you want to collect an audience of website visitors. For example, if you re-market to visitors to your website’s homepage, place the website take directly on the homepage. If you aren’t able to make these updates to your webpage yourself, pass the website tag code snippet along to your web development team. More on online conversion tracking.
What policies must advertisers using website tags comply with?
Read about Twitter’s additional rules and policies for advertisers using Twitter’s website tag for conversion tracking and retargeting here.
My website tag is listed as “Tracking”. When can I run campaigns targeting the Custom Audience I’ve created?
Once installed, your audience will begin collecting users who fulfill your URL conditions. When it's collected 100 Twitter users, the audience status will change to "Ready" in your Audiences tab and you'll be able to re-target those users. We recommend waiting at least one week before setting up campaigns to target your Website Activity Audience.
Re-targeting to website visitors is extremely valuable because it captures recently demonstrated intent, so we recommend bidding aggressively when targeting from a Website Activity Audience.
Why is my audience size fluctuating?
When collected with the Twitter website tag, visitors to your website will remain in your audience for 90 days. Your audience size will change and update accordingly. You can also check how many users are on your audience in your Audiences tab, unless there are less than 100 users, in which case it'll show as "Audience too small".