Tailored Audiences from mobile apps

Tailored Audiences from mobile apps, one of three types of Tailored Audiences, are built from mobile app events that are provided from a mobile tracking partner. People who have taken a specific action in your app, such as install or sign up, are then added to the Tailored Audience which you can re-target in campaigns. To set up Tailored Audiences from mobile apps, you must be working with a mobile app conversion tracking partner

This precise targeting option is a great way to leverage existing app users and drive in-app conversions. 

 

Create your Tailored Audience from mobile apps

You must first have mobile app conversion tracking integrated into your ads account, which can be set up in the Tools > Conversion tracking > Mobile app events tab.

  1. Make sure your mobile tracking partner is correctly integrated to your ads account. Consult your tracking partner's documention for setup.
  2. Create a mobile app event in your tracking partner dashboard. Once this is created, it'll automatically send to your Twitter Ads account. You will not create your mobile event in your Twitter Ads account. 
  3. Confirm the event you created is showing in the Tools > Conversion Tracking tab.
  4. If all of the above are correct, your Tailored Audience from mobile app will automatically populate in your Audience Manager under the Tailored Audience tab.

Until your Tailored Audience from mobile apps has collected 100 Twitter users, it'll show as "Audience too small" in your Audience manager. Your Audience will change to "Ready" once it's large enough, after which you can use it for targeting in campaigns. 

 

Use your Tailored Audience from mobile apps

To target the users on your Tailored Audiences from mobile apps within your campaign, navigate to the "Targeting" section of campaign setup. 

Click "Browse" next to each audience type to find and select the Tailored Audience you want to target. 

Keep in mind that even though all Tailored Audiences show up, only those in "Ready" serving status will properly target users in your campaign.

 

Frequently asked questions

My audience isn't appearing in my Twitter Ads account

Tailored Audiences from mobile apps require you to work with one of our mobile tracking partners. You need to link your Twitter Ads account to your mobile tracking partner through that tracking partner's documentation. If you're having trouble, we recommend reaching out to their support team, as Twitter Ads Support cannot assist with linking accounts to mobile conversion partners. 

What mobile conversion tracking partners can I work with?

Our mobile conversion tracking measurement options are:

How do I build a flexible audience?

Flexible audiences allow you to combine multiple Tailored Audiences from mobile apps, and set time conditions on them. They allow you to target hyper-relevant user buckets, helping you drive your app's final action. Please note you can not create flexible audiences out of non-mobile app Tailored Audiences.

  1. Go to Tools > Audience Manager > Build a flexible audience
  2. Fill out the conditions. You can choose from your existing mobile app events, and combine or exclude them. 
  3. Create your flexible audience!
How do I change whether audience collection is enabled for an existing mobile app event?

In the mobile app events tab of the conversion tracking page, you can see whether or not audience collection is enabled for each event in the re-marketing settings column. Click "Edit" for the event you want to change, and in the re-marketing settings section, select or deselect the “Create a Tailored Audience”.

 

 

Additional reading

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