Advertising

Twitter Ad formats

Devices with examples of Twitter Ad formats

Advertising

Twitter ad formats

Devices with examples of Twitter Ad formats

Ready to launch your Twitter Ads campaign?

Twitter offers a variety of formats for advertisers to showcase their content.
Learn about our five main advertising categories, and the corresponding suite of features that can be applied across them all.
Promoted Ads
Follower Ads
Twitter Amplify
Twitter Takeover
Twitter Live
Twitter Ad Features

Promoted Ads can support a variety of media formats through the following sub-categories:

  • Image Ads allow you to showcase your product or service with a single photo.

  • Video Ads help bring products to life and drive people to a website, app, or simply to engage with your brand’s message.

  • Carousel Ads give advertisers up to six horizontally-swipeable images or videos to showcase multiple products or promotions. Learn more about Carousels.

  • Moment Ads allow you to create, curate and promote a collection of Tweets to tell an immersive story that goes beyond 280 characters.

  • Text Ads: With all the elements of a standard Tweet, these simple and native Text Ads feel like the rest of Twitter content and allow you to expand the reach of your Tweets beyond your followers to your desired target audience.

The Follower Ads format are designed to increase visibility and can be used to promote an account to a targeted audience to build awareness and attract new followers.

Follower Ads
Example of a Twitter follower ad

Twitter Amplify allows advertisers to align their ads with premium video content from the most relevant publishers. Amplify offerings are broken out into two ad formats:

Twitter Amplify allows advertisers to align their ads with premium video content from the most relevant publishers. Amplify offerings are broken out into two ad formats:

  • Amplify Pre-roll allows advertisers to select the content categories of the videos that their video ad will be served on from 15+ categories, including select Curated Categories in markets where they're available.
  • Amplify Sponsorships give advertisers a 1:1 pairing with a single publisher during a moment of their choice and Tweet-level control for the duration of the campaign. Please note that Amplify Sponsorships are not available to self-serve advertisers at this time.

Twitter's Takeover products are the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tabs. They give brands exclusive ownership of Twitter’s premium real estate across desktop and mobile, allowing you to maximize reach and drive lifts across the funnel. Takeover placements are offered as:

  • Timeline Takeover puts brands at the top of the conversation as the first ad of the day. People come to Twitter to discover what’s happening, and with Timeline Takeover, your ad is the first ad when someone opens Twitter.
  • Trend Takeover / Trend Takeover+ puts ads alongside what's trending, placing messages where the conversation starts on the Explore tab. Trend Takeover+ adds an additional immersive video creative element.

Pictured above: Trend Takeover+ ad

Twitter Live enables advertisers to broadcast their biggest moments to the world and allow audiences to join in real-time. From product launches and conferences to watch parties and fashion shows, Twitter Live helps brands maximize their best livestream content and drive conversation with the audiences that matter. 

Twitter Live
Example of a Twitter Live ad

Twitter offers a corresponding suite of standard and branded features that can be applied across the other five format categories. These include:

  • Polls add an interactive, eye-catching feature to ads and enable followers to engage with content.
  • Conversation Buttons drive engagement and conversation with embedded buttons that prompt people to Tweet about branded content. They include call-to-action buttons and customizable hashtags.
  • App Buttons also add clickable functionality to ad creative and links to a specific App Store or Play Store app download page. If users already have the app downloaded, this button can also be configured to open into the specific app on mobile. 
  • Website Buttons add clickable functionality to image and video Ads, allowing users to click through to a specific landing page.
  • Branded Hashtags allow advertisers to express their personality and add a fun, visually-appealing creative element wherever the hashtag is used across Twitter.
  • Branded Notifications enable people on Twitter to raise their hand to receive valuable content or experiences directly from brands, at the moments that matter most. Learn more about Branded Notifications.
Promoted Ads
Follower Ads
Twitter Amplify
Twitter Takeover
Twitter Live
Twitter Ad Features

Promoted Ads can support a variety of media formats through the following sub-categories:

Follower Ads

Increase visibility and promote an account to a targeted audience to build awareness and attract new followers.

Example of a Twitter Follwer ad

Twitter Amplify allows advertisers to align their ads with premium video content from the most relevant publishers. Amplify offerings are broken out into two ad formats:

Twitter's Takeover products are the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tabs. Takeover placements are offered as:

Twitter Live

Broadcast your biggest moments to the world and allow audiences to join in real-time. From product launches and conferences to watch parties and fashion shows, Twitter Live helps brands maximize their best livestream content and drive conversation with the audiences that matter. 

Example of a Twitter Live ad

Using 3 or more ad formats increases campaign awareness by 20% and purchase intent by 7%.

Source: Nielsen Brand Effect (US/UK/JP/CA), Q3 2015 - Q3 2018 Connect campaigns. Comparison is v. 1 ad format alone.