Carousel Ads on Twitter

Tell a story, drive action, or deliver the right message

Brand reminders

Want to learn more about Carousel Ads?

What are Carousel Ads?

Carousel Ads on Twitter help marketers reach new audiences and drive people to their website or app through multiple images or videos — all within a single ad.

With more creative space and flexibility, you can seamlessly transition through various products, highlight specific features, or tell a brand story that develops across two to six Carousel cards. We offer marketers the ability to customize their Carousel cards to drive the right actions from their audience.

Carousel ads

What are the benefits of Carousel Ads?

  • Engage your audience. Carousels feature an edge-to-edge design that allow people to easily transition across cards.

  • Drive the right actions. Carousels are available across all Website & App objectives, as well as Video Views when using Video Carousels. Carousels can also be used in Engagement and Awareness campaigns.

  • Create with ease. Carousels only have a few steps to creation, and follow the same creative specifications as our other image & video formats, allowing you to focus on your story. 

  • Test & learn. Relevant analytics and strong metric coverage are available to help you understand Carousel performance - including card-level & swipe reporting.

Using 3+ ad formats increases campaign awareness by 20% and purchase intent by 7%.

Source: Nielsen Brand Effect (US/UK/JP/CA), Q3 2015 - Q3 2018 Connect campaigns. Comparison is v. 1 ad format alone.

Creative best practices
  • Use all of the available components. Visuals capture attention, but don’t ignore creative headlines, descriptions, and calls-to-action that give context and encourage the viewer to take the next step.

  • Use visuals that tell a story. Craft a visual narrative with a beginning, middle, and end to keep viewers informed and engaged.

  • Consider the audience. Use product imagery when targeting people who have visited product pages on your website or app. Reach prospective customers with more generalized, top of the funnel imagery.
  • Clearly feature the product and its benefits. The product should be visible and there should be clear, simple communication of benefit to the consumer.
  • Customize headlines and URLs. Drive your audience to unique landing pages with differentiated headline text through new multiple destination functionality. (Multi-Destination Carousels only)
Multi-destination Carousel
Carousel Ads FAQs

Who can use Carousels?

Carousels are available globally to all advertisers, via Ads Manager or through the API. For information on how to set up Carousels, please reference our Tweet Composer page.

What objectives are supported by Carousels?

Single-destination Carousels support the following objectives: App, Website clicks, Video Views, Engagement and Reach objectives. Multi-destination Carousels are only available for web and support the following objectives: Website Clicks, Video Views, Engagement and Reach objectives.

Which creatives do Carousels support?

Carousels currently supports both images and videos, but you cannot combine image and video assets within a single Carousel. You can have 2-6 of each.

What are the required creative specifications?

Image Carousels support 1.91:1 and 1:1 image assets. Video Carousels support MP4 or MOV files, 1:1 or 16:9 aspect ratios, and max 140 seconds but under 15 seconds recommended. You cannot combine aspect ratios within the same Carousel.

Get more details about Carousel specifications.

Can I add multiple links to Carousels?

Carousel Ads can support single or multi-destination and link to up to six unique website destinations. Multi-destination is not available for app destinations.

Will the Tweet and headline copy change as someone swipes through the media?

Tweet copy will remain constant across all cards for Carousels. Headline copy can change for multi-destination as this functionality supports one unique headline per card.

Can advertisers run Carousels organically as well as Promoted-only?

Yes, in the Tweet Composer, advertisers have access to run Carousels as organic or Promoted-only.

Can I define the ordering of Carousels in creation?

Yes, each media is required to have an associated unique value from 1-6 that coincides with the expected ordering. At this time, we are not offering the ability to auto-optimize the order of cards.

Can advertisers edit their ad creative?

Carousels can be edited in Tweet Composer for scheduled or draft Tweets, via Tweets Manager. However, once a Carousel is published, it cannot be edited.

Ready to launch your campaign?
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