When should I use event targeting?
Event targeting is perfect for advertisers looking to be part of a moment and join the conversation. The benefits of event targeting include the ability to target events that have a ramp-up and a ramp-down period, where your campaigns can serve to people who are anticipating the beginning and re-living the end.
If your advertising goals are to reach people whose participation in an event likely aligns with your business, this targeting type is a great tool.
I don't see an event I want to include in my campaign
Our event targeting form has hundreds of events all across the globe. If an event can be targetable, it'll show up in the event targeting form at least 2 weeks the event begins. If an event does not show up in the targeting form within 2 weeks of the event going live, it is not a targetable event.