Overview

  • What is an ad group?
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    Ad groups are part of a new campaign structure to make it easier for you to organize, optimize, and manage your campaigns.

    In the past, Twitter’s campaign structure had consisted of two levels — campaigns and Tweets. Our new campaign structure now consists of three levels: campaigns, ad groups, and Tweets.

    Campaigns correspond to each of your advertising goals, like building brand awareness or driving web traffic. They’re designed to help you optimize and measure results for each objective across multiple ad groups and Tweets.

    You can think of a campaign as a bag of money you can spend and the date range you want to spend it. Ad groups tell you how you want to spend that money.

    Each campaign can feature multiple ad groups, each which can have its own budget and schedule. You can organize each ad group by any combination of audience segment, bid level or creative type. This will help you control the amount they spend on each audience, decide their flighting schedule, and measure their performance more easily. Twitter will auto optimize delivery to the best-performing Tweet in an ad group.


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  • How to create ad groups in Ads editor
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    Currently, ad group creation and editing is available via Ads editor. Performance data is viewable within the UI.

    Navigate to the “Tools” drop down in ads.twitter.com and click on “Ads editor” 

    Once you’ve exported your spreadsheet, you will see new columns for ad group creation:

    • Ad Group Name
    • Ad Group Start Time
      • Ad Group End Time
      • Ad Group Serving Status
      • Ad Group Total Budget
      • Ad Group Placement

     


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  • How to create new campaigns with ad groups
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    To create new campaigns,  enter in “new C1”, “new C2”, “new C3”, etc. in chronological order for each new campaign in the Campaign ID column. Pro tip: Each new campaign will automatically create a new adgroup, so it is advised to add an ad group name within the campaign row. 

    Once you’ve created your new campaigns, insert new rows below each campaign for each additional ad group you want to build. Associate each of these new ad groups with the correct campaign by matching the “new C1” “new C2” campaign ID (in blue below). 

    1. Leave the Ad group IDs blank & create a new Ad group name. The system will recognize an ad group is associated with a particular campaign via the nesting order & matching your campaign ID.
    2. In the example below, @baristabar has created two new ad groups for each campaign (one within the main campaign row in red, one as an additional nested ad group in blue). Pro tip: ad groups must have the same campaign objective as their parent campaign.

    After entering in targeting criteria & Tweet IDs for your new campaigns & ad groups, save & import. Upon upload the Ads editor will create IDs for your new campaigns & ad groups.


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  • How to add new ad groups to existing campaigns
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    In the ads editor, insert a new row below the campaign you want your ad group nested under. You must create ad groups underneath their associated campaign, otherwise the spreadsheet will not validate successfully. In the example below, I’ve inserted two new rows (5 & 6), to create two ad groups for the Followers campaign in row 4 above it.

    • Insert the campaign ID & funding source ID for the campaign you want your ad groups associated with. In the example above, you would enter in “i5394759” into the campaign ID column & “i31248553” for the funding source ID. Ad group funding source must match the funding source of its parent campaign.
    • Leave the ad group ID column blank. Upon upload, the Ads editor will create new ad group IDs for you.
    • Ensure your ad group objectives match their parent campaign objective.
    • Columns required to create a new ad group:
      • Campaign ID

      • Funding Source ID

      • Campaign Objective

      • Ad group name

      • Ad group start date

      • Ad group placement

      • Delivery

      • Bid Amount

      • Bid Type

      • Optimization Preference

      • Promoted Product Type
    • Columns pertaining to ad groups that are optional (but not required):

    • Ad group end time

    • Ad group serving status

    • Ad group total budget

    • Save & Import your spreadsheet. To view and edit ad groups in Ads Manager, go to the ad groups tab:

    To drill into performance for a single ad group, click on the ad group hyperlink. From this view, you’ll be able to see Tweet-level performance for your ad group:

    To export your ad group data, use the export button:


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  • To copy an ad group from one campaign to another:
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    Ad groups may not be shared across campaigns, but you may copy an ad group from one campaign to another. In the example below, let’s imagine your coffee enthusiasts ad group was performing well for your Online Coffee Sale campaign, and you wanted to see how the same audience performed for your In-Store Discount campaign.

    1. Copy the ad group row and paste directly under the campaign you want to add it to.
    2. Update the campaign ID to match the new campaign you’re adding your ad group to.
    3. Leave the campaign start date & new Ad Group ID blank. Upon upload, the ads editor will create a new Ad Group ID
    4. Change your ad group name to something new. It’s suggested to include the campaign name in your naming convention
    5. Update your ad group start time
    6. Make any additional bid, budget or targeting changes, then save spreadsheet & upload.

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  • To copy a campaign and its ad groups to create a new campaign
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    Copy the parent campaign (row) and all its ad group rows:

    Follow steps to create a new campaign & ad groups noted above. If you change objectives for the campaign level, you must change objectives for all associated ad groups:


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