Inappropriate Content

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This policy applies to Twitter’s paid advertising products.

What's the policy?

Twitter prohibits the promotion of inappropriate content globally.

Examples of prohibited inappropriate content include:

  • Content that is likely to be seen as:











  • Inflammatory or provocative content which is likely to evoke a strong negative reaction
  • Inappropriate targeting upon or after a sensitive event, including but not limited to:

-Natural disasters

-High profile deaths

-Political uprisings

  • Glorification of self-harm or related content
  • Profanity

What other Twitter resources relate to this policy?

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to and file a support ticket using the Help button in the top right corner of your ads dashboard.

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