Account eligibility for Twitter Ads

Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use Twitter's suite of advertising products. This article outlines how advertisers can meet Twitter’s eligibility requirements, and this applies to all advertisers. 

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.


If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the "Help?" button in the top right corner of your ads dashboard.

 

Twitter Ads policies

For your account to be eligible for Twitter Ads, it must comply with all Twitter Ads Policies. Account compliance includes, but is not limited to bio, username, handle, profile image, header image, and bio URL. Please note that some policies may have additional eligibility requirements.

 

 

Account status

 
  • Public Tweets: Tweets from an advertiser account must be public. To change this setting, visit the About public and protected Tweets page. 
  • Deactivated accounts: An advertiser cannot participate in Twitter Ads if they have deactivated their Twitter account. Learn how to reactivate your account.
  • Suspended accounts: An advertiser cannot participate in Twitter Ads if their Twitter account is in a suspended state. Learn more about suspended accounts.

 

 

Quality

For your account to be eligible for Twitter Ads, it must comply with the Twitter Ads Quality Policy, specifically:

  • Having profile and header photos that are not GIFs. 
  • Having a functional, live URL in your bio that is not gated, and accurately represents your brand and promoted product or service.

 

 

Languages available for self-serve advertisers on Twitter Ads

  • Afrikaans
  • Arabic
  • English
  • Spanish
  • French
  • Italian
  • Dutch
  • Swedish
  • Norwegian
  • Finnish
  • Danish
  • Japanese
  • Korean
  • German
  • Hebrew
  • Bahasa
  • Brazilian Portuguese
 

Countries and territories available for self-serve advertisers on Twitter Ads

Africa
  • Angola
  • Benin
  • Burkina Faso
  • Burundi
  • Cameroon
  • Cape Verde
  • Central African Republic
  • Chad
  • Comoros
  • Cote d’Ivoire
  • Democratic Republic of Congo
  • Eritrea
  • Ethiopia
  • Eswatini
  • Gabon 
  • Gambia
  • Guinea
  • Guinea-bissau
  • Kenya
  • Liberia
  • Madagascar
  • Malawi
  • Mali
  • Mayotte
  • Mozambique
  • Namibia
  • Niger
  • Nigeria
  • Republic of the Congo
  • Reunion
  • Rwanda
  • Sao Tome and Principe
  • Senegal
  • Seychelles
  • Sierra Leone
  • Somalia
  • South Africa
  • Tanzania
  • Togo
  • Uganda
  • Zambia
  • Zimbabwe
Asia Pacific
  • American Samoa
  • Antarctica
  • Australia
  • Azerbaijan
  • Bangladesh
  • Bhutan
  • British Indian Ocean Territory
  • Brunei
  • Cambodia
  • China
  • Christmas Island
  • Cocos (Keeling) Islands
  • Cook Islands
  • Fiji
  • Guam
  • Hong Kong
  • India
  • Indonesia
  • Israel
  • Japan
  • Kiribati
  • Laos
  • Macau
  • Malaysia
  • Maldives
  • Marshall Islands
  • Mongolia
  • Nauru
  • Nepal
  • New Caledonia
  • New Zealand
  • Niue
  • Norfolk Island
  • Northern Mariana Islands
  • Palau
  • Papua New Guinea
  • Philippines
  • Pitcairn
  • Samoa
  • Singapore
  • Solomon Islands
  • South Korea
  • Sri Lanka
  • Taiwan
  • Thailand
  • Timor-leste
  • Tokelau
  • Tonga
  • Tuvalu
  • United States Minor Outlying Islands
  • U.S. Virgin Islands
  • Vanuatu
  • Wallis and Futuna
Europe
  • Albania
  • Andorra
  • Armenia
  • Austria
  • Belarus
  • Belgium
  • Bulgaria
  • Croatia
  • Cyprus
  • Czech Republic
  • Denmark
  • Estonia
  • Faroe Islands
  • Finland
  • France
  • French Southern Territories
  • Georgia
  • Germany
  • Gibraltar
  • Greece
  • Guernsey
  • Heard Island and Mcdonald Islands
  • Hungary
  • Iceland
  • Ireland
  • Isle of Man
  • Italy
  • Jersey
  • Latvia
  • Liechtenstein
  • Lithuania
  • Luxembourg
  • Malta
  • Moldova
  • Monaco
  • Montenegro
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Republic of North Macedonia
  • Saint Helena, Ascension and Tristan Da Cunha
  • San Marino
  • Serbia
  • Spain
  • Svalbard and Jan Mayen
  • Sweden
  • Switzerland
  • Turkey
  • Ukraine
  • United Kingdom
  • Vatican City
Latin America
  • Anguilla
  • Antigua and Barbuda
  • Argentina
  • Aruba
  • Bahamas
  • Barbados
  • Belize
  • Bermuda
  • Bonaire, Saint Eustatius and Saba
  • Brazil
  • British Virgin Islands
  • Cayman Islands
  • Chile
  • Colombia
  • Costa Rica
  • Curacao
  • Dominica
  • Dominican Republic
  • Ecuador
  • El Salvador
  • Falkland Islands
  • French Guiana
  • Grenada
  • Guadeloupe
  • Guatemala
  • Guyana
  • Haiti
  • Honduras
  • Jamaica
  • Martinique
  • Mexico
  • Montserrat
  • Nicaragua
  • Panama
  • Paraguay
  • Peru
  • Saint Barthelemy
  • Saint Kitts and Nevis
  • Saint Lucia
  • Saint Pierre and Miquelon
  • Saint Vincent and the Grenadines
  • South Georgia and the South Sandwich Islands
  • Suriname
  • Trinidad and Tobago
  • Turks and Caicos
  • Uruguay
  • Venezuela
Middle East
  • Afghanistan
  • Algeria
  • Bahrain
  • Egypt
  • Iraq
  • Jordan
  • Kazakhstan
  • Lebanon
  • Libya
  • Mauritania
  • Pakistan
  • Qatar
  • Saudi Arabia
  • Tajikistan
  • Turkmenistan
  • United Arab Emirates (UAE)
  • Uzbekistan
  • Western Sahara
  • Yemen
North America
  • Canada
  • Greenland
  • United States
 

Trade restrictions

Twitter prohibits advertisements targeted to, and advertiser accounts located in, jurisdictions subject to comprehensive trade sanctions, including those listed below. Individuals and entities subject to sanctions may also be prohibited from signing up for a Twitter Ads account. Twitter will not allow individuals and entities who are prohibited from engaging in such activities by applicable trade restrictions to establish or maintain a Twitter Ads account.

  • Cuba
  • Crimea Region of Ukraine
  • Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR) Regions of Ukraine
  • Iran
  • North Korea
  • Syria

Sensitive Events

Twitter may, during the course of a sensitive event, pause advertisements serving to and/or from a particular location. Advertisers in such locations, or targeting such locations, may be temporarily ineligible for Twitter ads.

Ready to get started?