This policy applies to Twitter’s paid advertising products.
What's the policy?
Twitter prohibits the promotion of political content, except for campaigns targeting specified countries where it is allowed with restrictions. Please refer to the country specific policies section below for more details.
What's subject to this policy?
We define political content as content that references a candidate, political party, elected or appointed government official, election, referendum, ballot measure, legislation, regulation, directive, or judicial outcome.
Ads that contain references to political content, including appeals for votes, solicitations of financial support, and advocacy for or against any of the above-listed types of political content, are prohibited under this policy.
We also do not allow ads of any type by candidates, political parties, or elected or appointed government officials.
Are there exemptions from this policy?
News publishers who meet our exemption criteria may run ads that reference political content and/or prohibited advertisers under our political content policy, but may not include advocacy for or against those topics or advertisers.
How does this policy vary from country to country?
Ads in the U.S. that contain references to political content are permitted on Twitter with the following restrictions:
Advertisers may not promote false or misleading content. This includes:
False or misleading information about how to participate in an election.
False or misleading information intended to intimidate or dissuade people from participating in an election.
False or misleading information intended to undermine public confidence in an election.
Advertisers must comply with any applicable laws regarding disclosure and content requirements. Such compliance is the sole responsibility of the advertiser.
Ads in the U.S. that engage in political campaigning are permitted and are subject to additional eligibility, product, and targeting restrictions (see below).
Political campaigning ads are defined as:
Ads that advocate for or against a candidate or political party.
Ads that appeal directly for votes in an election, referendum, or ballot measure.
Ads that solicit financial support for an election, referendum, or ballot measure.
Ads from registered PACs and SuperPACs.
Political campaigning ads in the U.S. must abide by the following restrictions:
Foreign nationals and non-U.S. entities are prohibited from targeting political ads to the U.S. Advertisers must obtain pre-approval to run political ads by first getting certified.
Political campaigning ads may only be promoted via the following ad formats: Promoted Ads and Follower Ads; no other Twitter advertising products or units are permitted.
Note: Political campaigning ads are currently supported on desktop and iOS and will only serve on those devices. We anticipate enabling political campaigns ads on Android and other devices in the coming weeks.
All advertisers must comply with Twitter’s Sensitive Categories Targeting Policy. Only the following criteria may be used to target political campaigning ads:
Interests & Keyword
Political Ads Library
In order to give the public an opportunity to find out details about all political campaigning ads running on our platform, users can request a disclosure report via this form.
What other Twitter resources relate to this policy?
- Political Content Policy FAQs
- How to get exempted as a News Publisher
- Targeting of Sensitive Categories
- State media Policy
What do advertisers need to know about this policy?
Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.
If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help button in the top right corner of your ads dashboard.