People come to Twitter to connect and engage with their interests. Twitter also creates opportunities for businesses to engage with their customers through more personal interactions. These interactions help build positive sentiment towards the businesses and encourage positive word of mouth referrals. Promoted Tweets help amplify your Tweets to a wider audience to drive more engagement with your content.
How do promoted tweets work?
- To create a Promoted Tweet, start by writing a compelling piece of content, such as the announcement of an upcoming product release, a sale or an event you’re hosting. Include an image or video to drive higher engagement.
- Once you create your Promoted Tweet, use our targeting options to connect with the right audience.
- After you launch your Tweet Engagements campaign, your Promoted Tweet will appear in the home timeline of the users you’ve targeted.