Conversational ads

What are conversational ads?

Conversational ads are Promoted Ads with compelling images or videos that include call-to-action buttons with customizable hashtags. They prompt users to spread your message to their followers, further expanding its reach.

Conversational ads have proven to be an effective way of engaging with customers, and driving them to share your message.

Conversational ads are not available by default for self-serve advertisers. To request access, please file a support ticket.

How do I set up a conversational ad?
  1. Log in to your Twitter Ads account and select "Create new campaign".  Select either the engagements objective for a conversational image ad, or the video views objective for a conversational video ad.

  2. Under the “Create or select creative” section, click “use a conversational card”, which will allow you to configure your card.

  3. Fill in the details of the conversational card, including:

    • The image or video in your card

    • The number of hashtags in your card

    • The Tweet copy that will be pre-populated in the Tweet when users interact with your card

    • A headline (appears above the hashtag) in a one-choice hashtag option

    • Thank you text (appears after a user has Tweeted your message)

    • Thank you URL (optional URL to drive a user to after they’ve set up the card)

  4. Configure the rest of your campaign options (bidding and targeting) and launch your campaign!


What image specifications should I follow?
  • Recommended minimum width: 800 pixels
  • Aspect ratio: 1.91:1
  • File types: JPEG, PNG, or non-animated GIFs 
  • File size: Max 3MB


What video specifications should I follow?
  • Length: 15 seconds or less
  • File types: MP4 or MOV
  • File size: For optimal performance, keep files under 30MB. Max file size is 1GB.
  • Branding: Highly recommended throughout; if using a logo, it should be persistent in the upper left-hand corner.
  • Captions: Closed captioning or text overlays are strongly recommended.

More information is available on our advertiser specs page. Please follow the same specifications as Promoted Video.


What counts as engagement?

On mobile and web, tapping on any pixel in the card counts as engagement.


What is the engagement type recorded when someone clicks on the hashtag?

Any click, anywhere on the card, is counted as a click in the analytics and Tweet activity dashboards.


Ready to get started?