Run pre-roll ads to align your brand with brand-safe, premium content your customers are already watching — including highlights and top clips.
From catching must-see sports highlights to sharing reactions to the season finale, audiences love that they can discover what’s happening with video on Twitter. Amplify Pre-roll aligns your brand with in-feed video content from 200+ premium, brand-safe video publishers, including top TV networks, major sports leagues, and professional news outlets. Get in front of your audience with pre-roll ads that kick off the videos they’re interested in.
File size: Maximum file size is 1GB.
Video length: Recommended 15 seconds or less. Max: 2 minutes and 20 seconds.
File types: MP4 or MOV
Video aspect ratio: 1:1 is recommended as it will always render as square on desktop and mobile, timeline and profile. This and 9:16 (vertical) will take up the same amount of real estate, which is more than 16:9.
Your ad will automatically be matched with publisher content that has a similar aspect ratio when available, but we recommend taking a look at the kind of publisher content you’d like to run on and planning to mirror trends in aspect ratio
Recommended video size: 1200 x 1200 (minimum for 1:1 is 600 x 600)
If not a 1:1 aspect ratio: 640x360 minimum
URL (optional): must begin with http:// or https://
Branding: Highly recommended throughout (keeping in mind that Amplify Sponsorships have product overlays in the top left and bottom right and left corners for publisher video previews, ad countdowns, etc.)
Captions: Closed captioning or text overlays are strongly recommended.
Video bitrate recommendation: 6,000 - 10,000k (recommended 6,000k) for 1080p. 5,000k - 8,000k (recommended 5,000k) for 720p.
Frame rate recommendation: 29.97FPS or 30FPS. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.
Audio codec recommendation: AAC LC (low complexity)
Video codec recommendation: h264, baseline, main or high profile with a 4:2:0 color space.