App manager

App manager is a tool in your Ads account where you can add, group, and edit mobile apps to use in app promotion campaigns.


Adding your app

  1. Login to your Ads account
  2. Go to Tools < App manager
  3. Click "Add new app" in the top right corner
  4. Select Android, iPhone / iPad, or iPad
  5. Input the Google Play URL or ID, or App Store URL or ID for your app 
  6. Click Save
  7. Your app has now been added to your Twitter Ads account! 

Not seeing the Tools tab? Add a credit card to your account.


Managing your app

Once your app is added to your App manager, you can begin promoting it in App install or app re-engagement campaigns. 

If you wish to promote both the Android and iOS versions of your app in one campaign, you must group your apps. 

To group your apps, you must first have them setup and "verified" with mobile app conversion tracking. Then, click "Edit" next to the app you'd like to group and click "Add to group". From there you'll be able to link your apps and promote them in a single campaign.

App manager FAQs

  • I'm seeing an invalid URL message when I add my app
    Arrow down icon

    Please note that Twitter Ads uses a third party vendor to validate App Store entries. It can take 2-4 days for the information to be passed to Twitter's servers. If you're receiving a warning stating "This is not a valid App Store URL or ID," please try again in the subsequent days. You will be able to successfully add your app in that 2-4 day time window. 

    If it has been more than 4 day or you're still having trouble adding your app, you can let us know by visiting ads.twitter.com and clicking on the "Help?" button to file a support ticket to our Twitter Ads support team. 


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  • A deep link is a way to link users directly into an in-app location. You can build deep links for your app and setup your app cards with them.

    Your deep link scheme is the beginning of the deep link for your given app. For example, try typing twitter://account in your mobile web browser and hitting “Go.” If you have the Twitter app installed, it will open the App on your phone and take you to the Me account tab.


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