I'm seeing an invalid URL message when I add my app
Please note that X Ads uses a third-party vendor to validate App Store entries. It can take 2-4 days for the information to be passed to X's servers. If you're receiving a warning stating "This is not a valid App Store URL or ID," please try again in the subsequent days. You'll be able to successfully add your app in that 2-4 day time window.
If it's been more than 4 days and you're still having trouble adding your app, please file a support ticket.
What is the deep link scheme in my App Manager?
A deep link is a way to link people directly into an in-app location. You can build deep links for your app and set up your App Buttons (using App Cards) with them.
Your deep link scheme is the beginning of the deep link for your given app. For example, try typing twitter://account in your mobile web browser and hitting “Go.” If you have the X app installed, it will open the App on your phone and take you to the homepage.
For more information on deep links, read our mobile app conversion tracking page.