Scheduled Posts
X Ads allow you to schedule Promoted-only Posts to go live at a specific date and time. You can schedule Posts within your ads account and add them to new and existing campaigns. This feature is great for Posts that need to be published on weekends, evenings, or other busy times when you don't have time to Post manually.
Watch this video for an overview on how to schedule organic and Promoted-only Posts:
How to create scheduled Posts
Log in to ads.x.com.
Navigate to the “Composer” tab on the left.
Create your Post. Add your copy, photos, videos, and cards here.
Click on the drop down arrow next to “Post” on the upper right corner of Composer.
Select the date and time you want your scheduled Post to go live.
Once you’re finished, click “Schedule.”
Your Post won't be discoverable on X or by any data partners until the date and time you scheduled.
How to manage scheduled Posts
Log in to ads.x.com.
Navigate to the “Posts” tab on the left. Here you can view and create Promoted-only, Organic, Scheduled or Draft Posts for your campaigns.
To view your scheduled Posts, toggle the drop-down button that says "Posts: Promoted" and change it to "Scheduled". You will now see all Posts that are currently scheduled. All management, including editing and deletion of scheduled Posts, can be done here.
To edit your scheduled Post, hover over the Post and click on the three dots on the right. Click “Edit.” Here you can edit your Post and scheduling details. Click "Save" to save your changes.
To delete a scheduled Post, hover over the Post and click on the three dots. From here, click “Delete.”
Frequently asked questions
What timestamp will my Post have when it goes live?
Your scheduled Post will go live at the date and time you specified. Your new live Post will have the timestamp of that specified time.
Will the Post ID change after the Post goes live?
No, the Post ID remains the same.
Why can't I find my scheduled Post in my campaign dashboard?
Scheduled Posts will only appear in your Ads Manager once the Post has gone live at the scheduled date and time you set.
Ready to get started?
