Sensitivity Settings

Sensitivity Settings is a low-lift tool that helps you find the right balance between reach and suitability on the “For You” Timeline.

 

How it works

Layering atop keyword and author exclusions, Sensitivity Settings is a low-lift tool that enables advertisers to find the right balance between reach and suitability on the “For You” Timeline. Simply select from one of three sensitivity settings to automatically control the sensitivity level of content that appears adjacent to your ads (one slot above and below).

Sensitivity Settings should be used in combination with existing keyword and author exclusions to achieve optimal ad relevance and suitability.

 

Using Sensitivity Settings

Sensitivity Settings can be found within the “Placements” module of the campaign form. Follow these simple steps to enable this feature:

  1. Log in to the X Ads Manager

  2. Navigate to the "Placements" section by scrolling down the page using the navigation bar on the left side of page

  3. Click the "Account brand safety controls" button to the right of the "Placements" header

  4. Select your preferred sensitivity setting that best aligns with your campaign goals

  5. You can also enter authors and keywords you'd like to exclude here either manually or by pasting from another document

 

Sensitivity tiers

Advertisers can choose from the following three sensitivity settings for all campaigns run on their account: 

  • [Coming Soon] Relaxed - show ads alongside some sensitive content to maximize reach 
    • Avoidance example: targeted hate speech, explicit sexual content
  • Standard (default) - show ads alongside a reduced range of content for brands with moderate sensitivity thresholds
    • Avoidance example: targeted hate speech, explicit sexual content, gratuitous gore, excessive profanity
  • Limited - show ads alongside limited content for brands with strict sensitivity thresholds
    • Avoidance example: targeted hate speech, explicit sexual content, gratuitous gore, excessive profanity, obscenity, spam, drugs

Note: Content in violation of X’s Rules is excluded regardless of the sensitivity level selected.

 

Frequently asked questions

 

Additional reading

Was this article helpful?
Thank you for the feedback. We’re really glad we could help!
Thank you for the feedback. How could we improve this article?
Thank you for the feedback. Your comments will help us improve our articles in the future.

Ready to get started?