Advertiser creative specifications

Overview

Cards manager is a way for you to build into Twitter’s creative canvas and is currently in a public beta. You’ll see these features roll out on the coming weeks to make it faster and easier to create and manage your card creative:

• A quick and easy way to search for cards

• A faster and more streamlined process for card creation

  • Plain text Tweet
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    Tweet copy: 140 characters (note: each link used reduces character count by 24 characters, leaving 116 characters for Tweet copy.)


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  • Website card
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    Website Card 191
    Website Card 11

    Tweet copy: 116 characters are available (24 characters are used for images).

    Website title length: 70 characters. Please note — depending on device and app settings this description may truncate. Although not guaranteed, limiting the description to 50 characters should ensure that truncation won’t occur across most devices.

    Image size: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 pixels for 1:1 aspect ratio (max 3mb)

    Aspect Ratio: 1:91:1 or 1:1

    File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.


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  • Image app card
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    Tweet copy: 116 characters are available (24 characters are used for images).

    Image size: 800 x 800 pixels (max 3mb) for 1:1 aspect ratio. 800 x 418 pixels (max 3mb) for 1.91:1 aspect ratio

    File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files. Note that GIFs uploaded will render as a static image.

    Title/price: Pulled from app store.

    Call to action options: Install (default if app is not installed), Open (default if app is installed), Play, Shop, Book, Connect, and Order.


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  • Tweet copy: Media Studio allows the full 140 characters when tweeting, while Ads Manager allows for 116 characters.

    Title (under video): 70 characters.

    Description (under video): 200 characters.

    File type: MP4 or MOV.

    File size: Under 1GB strongly recommended for optimal performance.

    Max time: 2 minutes and 20 seconds (Select advertisers are eligible to request an increase up to 10 minutes. Please contact your Twitter Account Manager for more information.)

    Video codec recommendation: H264, Baseline, Main, or High profile with a 4:2:0 color space.

    Frame rate recommendation: 29.97FPS or 30FPS. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.

    Video bitrate recommendation: 6,000 - 10,000k (recommended 6,000k) for 1080p. 5,000k - 8,000k (recommended 5,000k) for 720p).

    Audio codec recommendation: AAC LC (low complexity).

    Recommended aspect ratio: 16:9

     

    Thumbnail

    Supported file types: PNG or JPEG.

    Recommended aspect ratio: 16:9

    Minimum size: 640 pixels by 360 pixels.

    Max size: 5mb


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  • Single Image Tweets & GIFs
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    Note: When using the same image across desktop and mobile, we recommend sticking to the mobile specs — which will work across both. Selecting desktop specifications may result in cropping on mobile.
     

    Mobile

    Tweet copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.

    Image width/height: Minimum 600 X 335 pixels, although larger images (for example 1200 X 675) will be better optimized for when users click to expand images.

    Aspect ratio: 16:9.

    Image file size: Max 15mb on twitter.com and 3mb on ads.twitter.com.

    File types: PNG, JPEG, or GIF are recommended. We do not accept BMP or TIFF files.
     

    Desktop

    Tweet copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.

    Image width/height: We recommend a minimum width of 600 pixels, although larger images (for example 1200 pixel images) will be better optimized for when users click to expand images. Any height is acceptable, although if the height exceeds the width, we will crop to 1:1 (see aspect ratio details).

    Aspect ratio: Any aspect between 2:1 and 1:1 is acceptable. For example, 1200 X 600 (2:1), 1200 X 800 (3:2) or 1200 X 1200 (1:1). After 1:1 aspect ratio (for example, 1200 X 1400) we’ll crop to a 1:1 aspect ratio.

    Image file size: Max 15mb on twitter.com & 3mb on ads.twitter.com.

    File types: PNG, JPEG, or GIF are recommended. We do not accept BMP or TIFF files.


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  • Multi-image Tweets
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    Mobile

    Tweet copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.

    Image width/height: Minimum 600 X 335 pixels, although larger images (for example 1200 X 675) will be better optimized for when users click to expand images.

    Aspect ratio: For two images, the images will be side by side, both at 7:8 aspect ratios. For three images, there will be one 7:8 aspect ratio image on the left, with two 4:7 aspect ratio images running up the right side of the image. For four images, there will be four 2:1 aspect ratio images in a grid.

    Image file size: Max 3mb on twitter.com max 1048kb on ads.twitter.com.

    File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.
     

    Desktop

    Tweet copy: 140 characters are available when composing Tweets using www.twitter.com or our native applications. Only 116 characters are available for Tweets composed using ads.twitter.com, as 24 characters are used for the image when composing Tweets in that workflow.

    Image width/height: We recommend a minimum of 600PX X 600PX images, although larger images (for example 1200 X 1200 pixel images) will be better optimized for when users click to expand images.

    Aspect ratio: Multi image Tweets will always be cropped to a square (1:1 aspect ratio). For two images, the images will be side by side horizontally. For three images, there will be one large square image on the left, with two square images running up the right side of the image. For four images, there will be one large square image on the left and three smaller square images along the side.

    Image file size: Max 3mb on twitter.com max 1048kb on ads.twitter.com.

    File types: PNG and JPEG are recommended. We do not accept BMP or TIFF files.


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  • Video app card
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    Tweet copy: 116 characters are available (24 characters are used for images).

    Title: Truncated at 70 characters.

    Description: Truncated at 200 characters.

    Image size: 280 x 150 pixels (minimum), 1mb max.

    File types: PNG, JPEG, or GIF are recommended. We do not accept BMP or TIFF files.

    Aspect ratio: 2:1


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  • Conversational Ads
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    Tweet copy: 116 characters are available (24 characters are used for images).

    See “Video” section above for detailed video creative specifications.


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  • FAQ
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    Tweet copy: 116 characters are available (24 characters are used for the Conversational Card).

    Hashtag: 21 characters.

    Pre-populated user Tweet: 116 characters.

    Headline: 23 characters.

    Thank you text: 23 characters.

    Thank you URL (optional): 23 characters.

    Video (if used): Same specifications mentioned in the “Promoted video” section - required to be in 16:9 aspect ratio.

    Image Specs (if used): File size: 3 MB, Aspect ratio: 5:2, Image width / height: 800 X 320PX, File formats: JPEG, PNG, non-animated GIFs.

     


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