Value added tax information

Overview

  • What is a VAT registration number?
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    Most businesses in the European Union are required to register for value added tax (VAT). The VAT registration number (VAT ID) provides a unique identifier for the collection and submission of VAT to government tax authorities. The specific registration thresholds and sign up processes vary by country.

  • How do I enter my VAT information?
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    1. Login to ads.twitter.com

    2. Click Account Settings in the Account drop down in the top right corner

    3. Select the second tab named "Tax Information"

    4. Fill in the appropriate VAT information and address

    Please note that whether you are charged VAT on your purchases of Twitter Ads depends on whether you are purchasing ads for business purposes and the country in which your business is located. 

  • Why am I unable to select Personal as my tax status?
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    Twitter only support sales to relevant business persons in the following countries:

    • Albania
    • Algeria
    • Andorra
    • Azerbaijan
    • Bahamas
    • Burundi
    • Cameroon
    • Central African Republic
    • Guadeloupe
    • Iceland
    • Kenya
    • Macedonia
    • Martinique
    • Mozambique
    • Republic of Congo
    • Reunion
    • Senegal
    • Serbia
    • Suriname
    • Tanzania
    • Poland
    • Hungary
    • Romania
    • Croatia
    • Bulgaria
    • Czech Republic

    As a result of this decision the ‘Personal’ tax status is disabled. The relevant business person must meet with the following criteria to choose the ‘Business’ tax status option.

    Definition of relevant business person: a business person who is purchasing Twitter’s services to gain economic advantage by promoting goods and services on Twitter. A relevant business person is purchasing services for other than wholly for private purpose. There is no VAT registration obligation of the relevant business person based on the EU directive, however the relevant business person must meet with the criteria mentioned above.

  • Region: European Union (“EU”)
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    Personal Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose personal purposes, you will not be asked to provide a VAT ID.

    Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). Starting January 1st, 2015 you’ll be subject to VAT charges at the current standard rate in the country of your location as required by EU law. If you’re on automatic payments, we’ll add VAT to your costs before you’re charged. Prior to January 1st, 2015 you were subject to VAT charges at the Irish standard rate.
     

    Business Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose business purposes, you’ll be asked to provide your VAT ID. If you are based in France, you will also be asked if you are an agency buying on behalf of an advertiser.

    Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). We don’t add VAT charges to your account. You’ll be responsible for self-assessing and paying VAT at your EU member state’s local rate.

  • Country: Ireland
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    Personal Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose personal purposes, you will not be asked to provide a VAT ID.

    Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll be subject to VAT charges at the current Irish standard rate, as required by Irish law. If you’re on automatic payments, we’ll add VAT to your costs before you’re charged.
     

    Business Use

    Information we collect from you: You’ll be asked if you’re using for business or personal purposes. If you choose business purposes, you’ll be asked to provide your VAT ID.

    Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll be subject to VAT charges at the current Irish standard rate, as required by Irish law. If you’re using your account for business purposes but are VAT13b exempt, please indicate this. We’ll add VAT to your costs before you’re charged.

  • Country: Rest of World outside of United States and European Union
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    Personal and Business Uses

    Information we collect from you: We will not ask if you are purchasing ads for business or personal purposes. Nor will we ask for VAT information.

    Do we charge VAT?: Your purchase of ads is made through Twitter International Company (based in Ireland). We don’t add VAT charges to your account if your billing address is in a country that is not an EU member. Please check with your local tax authority to see if you’re required to self assess VAT in your country.

    Twitter does not give advice about VAT. If you have a question about VAT registration, contact your tax adviser or revenue commissioner.


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