VAT/GST tax information

Most businesses in the European Union are required to register for value-added tax (VAT). The VAT registration number (VAT ID) provides a unique identifier for the collection and submission of VAT to government tax authorities. The specific registration thresholds and sign up processes vary by country.

FAQs

  • How do I enter my VAT information?
    Arrow down icon
    1. Log into ads.twitter.com

    2. Click "Account Settings" from the top-right drop-down menu

    3. Select the "Tax Information" tab

    4. Fill in the appropriate VAT information (including 2 letter country code) and address

    Please note that whether you are charged VAT on your purchases of Twitter Ads depends on whether you are purchasing ads for business purposes and what country your business is located in. 

  • Why am I unable to select "Personal" as my tax status?
    Arrow down icon

    Twitter only currently supports sales to relevant business people in the following countries:

    • Albania
    • Algeria
    • Andorra
    • Azerbaijan
    • Bahamas
    • Burundi
    • Cameroon
    • Central African Republic
    • Guadeloupe
    • Iceland
    • Kenya
    • Martinique
    • Mozambique
    • Republic of Congo
    • Republic of North Macedonia
    • Reunion
    • Senegal
    • Serbia
    • Suriname
    • Tanzania
    • Poland
    • Hungary
    • Romania
    • Croatia
    • Bulgaria
    • Czech Republic

    As a result of this decision, the "Personal" tax status is disabled. The relevant business person must meet the following criteria to choose the "Business" tax status option.

    Definition of relevant business person: a business person who is purchasing Twitter’s services to gain economic advantage by promoting goods and services on Twitter. A relevant business person is purchasing services other than wholly for private purpose. There is no VAT registration obligation of the relevant business person based on the EU directive, however the relevant business person must meet the criteria mentioned above.

  • Region: European Union (“EU”)
    Arrow down icon

    Personal Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose personal purposes, you will not be asked to provide a VAT ID.

    Do we charge VAT? Your purchase of ads is made through Twitter International Company (based in Ireland). As of January 1, 2015, you are subject to VAT charges at the current standard rate in the country of your location as required by EU law. If you’re on automatic payments, we'll add VAT to your costs before you’re charged.

    Business Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose business purposes, you’ll be asked to provide your VAT ID and to identify if you're an agency buying on behalf of an advertiser. If you're buying on behalf of an advertiser, you will also be asked if the advertiser is in France or if the ads will be targeted to France.

    Do we charge VAT? Your purchase of ads is made through Twitter International Company (based in Ireland). We don’t add VAT charges to your account. You’ll be responsible for self-assessing and paying VAT at your EU member state’s local rate.

  • Country: Ireland
    Arrow down icon

    Personal Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose personal purposes, you will not be asked to provide a VAT ID.

    Do we charge VAT? Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll be subject to VAT charges at the current Irish standard rate, as required by Irish law. If you’re on automatic payments, we’ll add VAT to your costs before you’re charged.

    Business Use

    Information we collect from you: You’ll be asked if you’re using for business or personal purposes. If you choose business purposes, you’ll be asked to provide your VAT ID.

    Do we charge VAT? Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll be subject to VAT charges at the current Irish standard rate, as required by Irish law. If you’re using your account for business purposes but are VAT13b exempt, please indicate this. We’ll add VAT to your costs before you’re charged.

  • Country: Australia
    Arrow down icon

    Personal Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose personal purposes, you will not be asked to provide a GST ID (ABN).

    Do we charge GST? Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll be subject to GST charges at the current Australian standard rate, as required by Australian law. If you’re on automatic payments, we’ll add GST to your costs before you’re charged.

    Business Use

    Information we collect from you: You’ll be asked if you’re using for business or personal purposes. If you choose business purposes, you’ll be asked to provide your GST ID (ABN).

    Do we charge GST? Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll be subject to GST charges at the current Australian standard rate, as required by Australian law. 

  • Country: Japan
    Arrow down icon

    Personal and Business Use

    Information we collect from you: We will not ask if you are purchasing ads for business or personal purposes. Nor will we ask for VAT or consumption tax information.

    Do we charge VAT? We don’t add VAT or consumption tax charges to your account if your billing address is in Japan. 

  • Country: United Arab Emirates (UAE)
    Arrow down icon

    Personal Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose personal purposes, you will not be asked to provide a VAT ID.

    Do we charge VAT? Your purchase of ads is made through Twitter International Company (based in Ireland). You’ll be subject to VAT charges at the current UAE standard rate, as required by UAE law. If you’re on automatic payments, we’ll add VAT to your costs before you’re charged.

    Business Use

    Information we collect from you: You’ll be asked if you’re using for business or personal purposes. If you choose business purposes, you’ll be asked to provide your VAT ID.

    Do we charge VAT? Your purchase of ads is made through Twitter International Company (based in Ireland). The current UAE standard VAT rate will apply to all customers who have not provided a valid VAT ID.

     

    Twitter does not give advice about VAT. If you have a question about VAT registration, contact your tax adviser or revenue commissioner.

  • Country: Québec, Canada
    Arrow down icon

    Personal Use

    Information we collect from you: You’ll be asked if you’re purchasing ads for business or personal purposes. If you choose personal purposes, you will not be asked to provide a QST ID.

    Do we charge VAT? Your purchase of ads is made through Twitter, Inc. (based in the United States). You’ll be subject to QST charges at the current Canadian (Québec) standard rate, as required by Canadian (Québec) law. If you’re on automatic payments, we’ll add QST to your costs before you’re charged.

    Business Use

    Information we collect from you: You’ll be asked if you’re using for business or personal purposes. If you choose business purposes, you’ll be asked to provide your QST ID.

    Do we charge VAT? Your purchase of ads is made through Twitter, Inc. (based in the United States). The current standard QST rate will apply to all customers in the Québec province who have not provided a valid QST ID.

     

    Twitter does not give advice about QST. If you have a question about QST registration, contact your tax adviser or revenue commissioner.

  • Country: Rest of the world outside the United States, European Union, and Australia
    Arrow down icon

    Personal and Business Use

    Information we collect from you: We will not ask if you are purchasing ads for business or personal purposes, nor will we ask for VAT information.

    Do we charge VAT? Your purchase of ads is made through Twitter International Company (based in Ireland). We don’t add VAT charges to your account if your billing address is in a country that is not an EU member. Please check with your local tax authority to see if you’re required to self assess VAT in your country.

    Twitter does not give advice about VAT. If you have a question about VAT registration, contact your tax adviser or revenue commissioner.

  • How do I change my VAT country?
    Arrow down icon

    Once set, the country, time zone, and currency of an Ads account cannot be changed. If you need assitance, please submit a support ticket.


Did we help answer your question?

The maximum length for this field is 5000 characters.
Success
Thanks for submitting feedback on this article!
Error
Problem sending form.

Visit Twitter Ads