What are Promoted Tweets?

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.

All Promoted Tweets are clearly labeled as Promoted when an advertiser is paying for their placement on Twitter. In every other respect, Promoted Tweets act just like regular Tweets and can be retweeted, replied to, liked, and more.


Where? 

There are a number of places you might see a Promoted Tweet:

  • At the top of relevant search results pages on twitter.com. Promoted Tweets from our advertising partners are called out at the top of some search results pages on Twitter.com and through select ecosystem partners.
  • In Search Results for a Promoted Trend. Users may also see a Promoted Tweet in the search results when they click on a Promoted Trend.
  • Home Timelines. Promoted Tweets may be visible within a user’s timeline if an advertiser has promoted a Tweet that is relevant to that user.
  • User profiles. Promoted Tweets will display on select user profiles that fit the targeting credentials configured for a campaign.
  • Official Twitter clients. Promoted Tweets from our advertising partners may also be displayed through Twitter’s official desktop and mobile clients, including Twitter for iPhone, and Twitter for Android, among others.

Note: It’s possible that a user will see a Promoted Tweet that does not appear on the advertiser’s profile page. Advertisers have the option to send highly targeted and relevant Promoted Tweets to a specific audience only, without that Tweet being sent to all followers. However, any Promoted Tweet a user might see is still a part of Twitter, and can generally be found by searching for the Tweet.


When? 

We’re focused on providing a great user experience, first and foremost. As a result, we’re thoughtful in how we display Promoted Tweets in users’ timelines being conservative about the number of Promoted Tweets that people see in a single day.

Any Promoted Tweet people see in their timeline will appear just once, at or near the top of their timeline. Then, the Promoted Tweet will scroll through the timeline like any other Tweet.

Don't like what you see? Dismiss the Promoted Tweet from your timeline by choosing the arrow in the top right corner of the Tweet and clicking "I don't like this ad".


How? 

Promoted Tweets are shown to users when an advertiser is paying for their placement on Twitter. Anyone can start a Twitter Ads campaign*, and we have multiple campaign objectives to help achieve your advertising goal.

Learn how to get started*Twitter Advertisers subject to our Twitter Ads Policies.

FAQs on Promoted Tweets

  • How does Twitter determine which Promoted Tweets to display in a user's timeline?
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    A Promoted Tweet will appear in a user’s timeline only if the Tweet is likely to be interesting and relevant to that user.

    Our platform uses a variety of signals to determine which Promoted Tweets are relevant to users, including what a user chooses to follow, how they interact with a Tweet, what they retweet, and more. Learn more.


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  • Why am I seeing a certain ad?
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    Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you.

    When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information; your mobile device location (if location features are turned on); your IP address; or the apps installed on your device. This helps us show you local ads and other ads that you might prefer.

    Twitter may also personalize ads based on information that Twitter and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID).

    This helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Tweet that includes a deal or promotion from a business whose website you frequent or email newsletter you subscribe to. You could also see this business as a Promoted Account in one of your Who to Follow suggestions Learn more.


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  • How can I dismiss a Promoted Tweet?
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    Users who dislike a Promoted Tweet can dismiss it from their timeline by clicking the down arrow in the top right corner of the Tweet and choosing "I don't like this ad". 


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  • Can I opt out of seeing Promoted Tweets?
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    We are strongly committed to delivering the most relevant ads to the right user at the right time.

    Users who dislike a Promoted Tweet can simply dismiss it from their timeline by choosing "I don't like this ad", but they will not be able to opt out of seeing ads in the timeline.

    As always, we pay close attention to how consumers interact with Promoted Tweets and continue to make iterations and improvements as we better understand consumer reaction. 


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  • How do I report a tweet?
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    If you have an issue with a Promoted Tweet, please see our How to report Twitter Ads page for more information. 


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