Twitter video resources

Twitter video resources

Ready to launch your Twitter Ads campaign?

Make your message more memorable by adding video to your Twitter Ads strategy.
86%

More time spent consuming digital video globally than in 20161

62%

Year-over-year increase in daily video views on Twitter2

72%

Year-over-year increase in watch time on Twitter2

Twitter video best practices

Incorporate these elements into your video to maximize performance on the platform. Videos optimized for Twitter drive an increase of 33% in emotional engagement3.

  • Keep your video between 6-15 seconds long
  • Grab attention early by opening on your product
  • Add captions for mobile, sound-off viewers
  • Show your logo and keep a permanent placement in the upper-left or upper-right corner of the frame
  • Incorporate positive human interaction with your product(s) or service(s)
Twitter video resources
Read the articles below for more detailed, data-driven advice.

Master video advertising

Twitter Flight School

Video is changing how advertisers create content on Twitter. Learn how you can tap into this engaging medium with our Twitter Flight School coursework. With trainings designed to fit within your schedule, you’ll master creating, executing, and optimizing all of our video ads products. Plus, you can earn a Video Badge to showcase your expertise! 

Coursework is available in English.

Twitter Flight School

Twitter video examples

Snack company @Sun_Maid conveys a sweet, family-friendly story featuring their products in this short 6sec video.

Beauty subscription company @GlossyboxUK shows the human side of their brand in this short 8sec video. 

Backpack and accessory brand @Herschelsupply announces their new summer collection in this human-centric, adventure-filled 15sec video.

Source information:

1Source: eMarketer, 2019
2Source: Internal Twitter research, 2019-2020
3Increase in 33% is versus non-optimized TVCs. Source: GroupM + Twitter, EyeSee, TVCs vs Optimized Ads on Twitter, December 2018. 
4Versus those not exposed to video ads. Source: U.S. Nielsen Brand Effect data

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