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Twitter video resources

Twitter video resources

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Make your message more memorable by adding video to your Twitter Ads strategy.
86%

More time spent consuming digital video globally than in 20161

95%

increase in daily video views on Twitter over 18 months2

84%

Year-over-year increase in watch time on Twitter3

How to make the “perfect” video for Twitter

Instead of just sharing our best practices, we walked the walk and made a video using all those techniques — at once! Take a look at the small tweaks that can make a video perform better on Twitter.

Twitter video best practices

Incorporate these elements into your video to maximize performance on the platform. Videos optimized for Twitter drive an increase of 33% in emotional engagement.4

  • Keep your video between 6-15 seconds long
  • Grab attention early by opening on your product
  • Add captions for mobile, sound-off viewers
  • Show your logo and keep a permanent placement in the upper-left or upper-right corner of the frame
  • Incorporate positive human interaction with your product(s) or service(s)
Download our video checklist
Twitter video resources
Read the articles below for more detailed, data-driven advice.

Best practices for Twitter Video Ads

 

Use these tips to help you get the most out of your video advertising on Twitter.

Learn more

6 best practices for Amplify Pre-roll ads on Twitter

 

People who see Amplify Pre-roll ads on Twitter are 70% more likely to recall the brand’s ad5. 

Learn more

3 ways your brand can start leveraging Video Website Cards

 

Combine the power of video and the business impact of Twitter Cards to drive people to your landing page.

Learn more

Master video advertising

Twitter Flight School

Video is changing how advertisers create content on Twitter. Learn how you can tap into this engaging medium with our Twitter Flight School coursework. With trainings designed to fit within your schedule, you’ll master creating, executing, and optimizing all of our video ads products. Plus, you can earn a Video Badge to showcase your expertise! 

Coursework is available in English.

Get started now
Twitter Flight School

Promote your videos on Twitter

Twitter video views campaign

Run this campaign to maximize your video views. Your videos will auto-play in timelines and encourage interaction. 

Launch today

Twitter Amplify pre-roll

Connect with your audience through pre-roll ads that play before the videos that people are already watching. 

Launch today

Twitter First View

Reach Twitter’s valuable audience with immersive video delivered during the moments that matter most. 

Learn more
Twitter video examples

Snack company @Sun_Maid conveys a sweet, family-friendly story featuring their products in this short 6sec video.

Beauty subscription company @GlossyboxUK shows the human side of their brand in this short 8sec video. 

Backpack and accessory brand @Herschelsupply announces their new summer collection in this human-centric, adventure-filled 15sec video.

Source information:

1Source: eMarketer, 2019
2Source: Internal Twitter research, Q4, 2019
3Source: Internal Twitter research, January 2019
4Increase in 33% is versus non-optimized TVCs. Source: GroupM + Twitter, EyeSee, TVCs vs Optimized Ads on Twitter, December 2018. 
5Versus those not exposed to video ads. Source: U.S. Nielsen Brand Effect data

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