How can we help?
Ready to go?
Get started with Twitter Promote mode
File a ticket to our Twitter Ads support team
Twitter Promote Mode help
Short on time? Twitter Promote Mode automates your brand marketing efforts for less than the price of a cup of coffee per day, enabling you to focus on creating your best Tweets.
It's an affordable, always-on promotion engine, so whether you're building your personal brand or a business, Twitter Promote Mode grows your influence by automatically amplifying your message to a larger interested audience. For a set monthly fee, your Tweets and account will automatically be promoted. Reach up to 30,000 additional people and add an average of 30 new followers each month.
How does it work?
Promote Mode works best for people who Tweet about their brand or product and want an automated, always-on advertising solution.
Each day, your first ten Tweets (that pass our quality filter) will be added to a Promoted Tweets campaign that targets your selected audience. Tweets that are promoted become Twitter Ads and appear with a small "Promoted" badge. Your Retweets, Quote Tweets, or replies will not be promoted.
Typically, your first few Tweets of the day will receive the most promotion. Simply promote your brand as you normally do — Tweeting updates, links, and media that you want your target audience to see. Promote Mode does the rest.
Promote Mode will also run a Promoted Account campaign which will increase your reach, attract visitors to your profile, and add followers interested in your brand. On average, accounts will reach 30,000 additional people and add 30 followers each month. Your performance may vary based on factors such as your account type, your targeting selection, and the type and frequency of your Tweets. In the future, higher priced tiers will be available for larger accounts that want to focus on reaching even more people.
Ready to get started? Sign up now.
Pricing and billing
Find the prices for Twitter Promote mode below:
- 99 USD per month
- 9900 JPY per month
- 79 GBP per month, plus any applicable taxes
Please note that after entering payment details and checking the Terms of Service box, you will be prompted to click "Yes" and then "Proceed," after which you are agreeing to be charged the full price of the first month's promotion.
You will be billed the day you sign up for Promote mode, then again, every 30 days. Your billing renewal date is displayed under the “Billing” menu when you tap the gear icon. You can download invoices anytime by visiting https://ads.twitter.com/subscriptions/billing on your desktop.
Accounts that promote prohibited or restricted goods or services, as identified by our Twitter Ads Policies, are not eligible to participate in this program.
Twitter Promote Mode FAQs
What stats and metrics will I be able to view?Arrow down icon
There are a number of metrics you'll be able to view from your Promoted Mode Dashboard. You can access your Dashboard here.
The date range is your current promotion period and the blue bar represents how many days have passed in the current period. After 30 days you can tap the back arrow to see the previous period’s activity.
This shows the number of people who have seen your Tweets and account during the current period. The bar graph displays your organic reach in light blue and your promoted reach in yellow. The lower bar graph displays the number of Tweets that were promoted in a given day. Note that reach is not the same as impressions, find more info here.
This is the number of followers gained in Promote Mode. The bar graph displays the number of followers attracted on a specific day. The “total follower count” represents your current follower count including organic followers.
This is the daily number of people who have visited your profile, note this includes both visits from promoted activity as well as visits from your existing followers.
Individual Tweet performance
To view organic and promoted engagement metrics for a specific Tweet, tap “Profile” from your menu then tap the bar graph icon or “View Tweet Activity” below the selected Tweet.
How is this different from Twitter Ads?Arrow down icon
Instead of managing individual Twitter Ads campaigns yourself, Promote Mode automates promotion of your Tweets and your account for a monthly fee.
If you would like to call more attention to specific Tweets or want to power up your efforts, you can start an objective based campaign at ads.twitter.com at any time and it will not affect your Promote Mode subscription.
Can I choose which Tweets to promote?Arrow down icon
While you cannot choose which Tweets to promote, you can pause promotion by toggling the “Promotion status” slider in the “Subscription” menu when you tap the gear icon.
When toggled off, the promotion of published Tweets will pause and new Tweets will not be promoted until you resume promotion by toggling back on.
Pausing your promotion does not pause or affect your subscription or billing.
Note: your Retweets, replies, and Quote Tweets will not be promoted at any time.
How do I change my targeting in Promote Mode?Arrow down icon
Tap the gear icon, select “Subscription” in the menu and then tap “Edit” next to “Targeting” Currently you may target by selecting up to 5 interest or metro locations or regions within your selected country.
How do I pause or cancel Twitter Promoted Mode?Arrow down icon
Pause Promote Mode
You can pause promotion by toggling the “Promotion status” slider in the “Subscription” menu when you tap the gear icon. When toggled off, the promotion of published Tweets will pause and new Tweets will not be promoted until you resume promotion by toggling back on. Pausing promotion does not pause your subscription and you will continue to be billed each month.
Cancel Promote Mode
You may cancel anytime by selecting “Subscription” in your Promote Mode settings menu, accessed by tapping the gear icon. Upon canceling, your subscription will continue for the remainder of the current billing cycle. Your Tweets and account will still be promoted, unless you pause the promotion using the “Promotion status” slider. Promotion will end and your account will be canceled at the end of the billing cycle. We do not offer pro-rated refunds.
How do I get help?Arrow down icon