Twitter Promote Mode

Twitter Promote Mode help

Learn more about how to automatically promote your Tweets to reach your best audience and grow your followers with Twitter Promote Mode.

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  • Who is Promote Mode for?
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    Promote Mode works best for people who are promoting their brand or product and want an automated, always-on advertising solution.

    At our current price ($99 per month) accounts will reach 30,000 additional people and add 30 followers each month on average.

    In the future, higher tiers will be available for larger accounts that are focused on reaching even more people.

  • How does it work?
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    The Tweets that Promote Mode promotes will become ads and appear with the small "promoted" badge — just like all other Promoted Tweets.

    But the creation of these is automated. You simply promote your brand as you normally do — Tweeting updates, links, and media that you want your target audience to see. Promote Mode does the rest.

    When Promote Mode is enabled, each day, up to your first ten Tweets (that pass our quality filter) will be put into a Promoted Tweets campaign that targets your selected audience. Not every Tweet that is added to your Promoted Tweet campaign will serve an impression, and the extent each Tweet is promoted may vary based on that Tweet’s performance.

    Your Retweets, Quote Tweets, or replies will not be promoted. Promote Mode will also run a Promoted Account campaign which will attract new followers.

    On average, accounts will reach 30,000 additional people and add 30 followers each month. Performance may vary based on factors including your account type, your targeting selection, and the type and frequency of your Tweets.

  • How is this different from Twitter Ads?
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    Instead of managing individual Twitter Ads campaigns yourself, Promote Mode automates promotion of your Tweets and your account for a monthly fee.

    If you would like to call more attention to specific Tweets or want to power up your efforts, you can start a campaign at at any time and it will not affect your Promote Mode subscription.


  • Can I choose which Tweets to promote?
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    While you cannot choose which Tweets to promote, you can pause promotion by toggling the “Promotion status” slider in the “Subscription” menu when you tap the gear icon.

    When toggled off, the promotion of published Tweets will pause and new Tweets will not be promoted until you resume promotion by toggling back on.

    Pausing your promotion does not pause or affect your subscription or billing.

    Your Retweets, replies, and Quote Tweets will not be promoted at any time.

  • Can I pause promotion?
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    Yes. You can pause promotion by toggling the “Promotion status” slider in the “Subscription” menu when you tap the gear icon. When toggled off, the promotion of published Tweets will pause and new Tweets will not be promoted until you resume promotion by toggling back on. Pausing promotion does not pause your subscription and you will continue to be billed each month.  

  • What stats do I see in my dashboard?
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    Promotion period

    The date range is your current promotion period and the blue bar represents how many days have passed in the current period. After 30 days you can tap the back arrow to see the previous period’s activity.


    People reached

    This shows the number of people who have seen your Tweets and account during the current period. The bar graph displays your organic reach in light blue and your promoted reach in yellow. The lower bar graph displays the number of Tweets that were promoted in a given day.

    Followers gained

    This is the number of followers gained in Promote Mode. The bar graph displays the number of followers attracted on a specific day. The “total follower count” represents your current follower count including organic followers.


    Profile visits

    This is the daily number of people who have visited your profile.

    Individual Tweet performance

    To view organic and promoted engagement metrics for a specific Tweet, tap “Profile” from your menu then tap the bar graph icon or “View Tweet Activity” below the selected Tweet.


  • How do I change my targeting?
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    Tap the gear icon, select “Subscription” in the menu and then tap “Edit” next to “Targeting” Currently you may target by selecting up to 5 interest or metro locations or regions within your selected country.

  • When will I be billed?
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    You will be billed the day you sign up for Promote Mode, then again, every 30 days. Your billing renewal date is displayed under the “Billing” menu when you tap the gear icon. You can download invoices anytime by visiting on desktop.


  • How do I cancel?
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    You may cancel anytime by selecting “Subscription” in your Promote Mode settings menu, accessed by tapping the gear icon.

    Upon canceling, your subscription will continue for the remainder of the current billing cycle. Your Tweets and account will still be promoted, unless you pause the promotion using the “Promotion status” slider. Promotion will end and your account will be canceled at the end of the billing cycle. We do not offer pro-rated refunds.



  • How do I get help?
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    You can contact us by Direct Message at @TwitterAdsHelp.

  • Program eligibility
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    Tweets that adhere to our Quality Policy and Ads Policy will be eligible for promotion. Accounts that promote prohibited or restricted goods or services, as identified by our Twitter Ads Policies, are not eligible to participate in this program.

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Twitter Promote Mode