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This policy applies to Twitter's paid advertising products.
What's the policy?
Twitter permits political advertising which includes political campaigning and issue advertising but there may be additional country level restrictions as listed below. In addition to Twitter Ads policies, all political content advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise.
What's subject to this policy?
This policy applies to political content which consist of political campaigning and issue advocacy advertising.
- Ads that advocate for or against a candidate or political party.
- Ads that appeal directly for votes in an election, referendum, or ballot measure.
- Ads that solicit financial support for an election, referendum, or ballot measure.
Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.
- Ads that refer to an election or a candidate, or
- Ads that advocate for or against legislative issues of national importance.
Examples of legislative issues of national importance include but are not limited to: climate change, healthcare, immigration, national security, taxes.
Abortion advocacy is prohibited globally except in the United States.
State-owned media or state authorities are prohibited from buying political content ads outside of the country in which they are located.
State-owned media means entities financed and/or controlled by state or government authorities.
State authorities means government bodies and institutions.
How does this policy vary from country to country?
Political campaigning advertising is permitted except in the following countries:
- South Korea
*Political campaigning ads will be allowed once the election period starts. Advertisers will be required to apply for certification.
Issue advocacy advertising is permitted except in the following countries:
- Issue advocacy advertising is restricted, only get-out-the-vote ads are permitted.
What countries have additional restrictions?
- Americas: United States
- APAC: Australia, India, Japan
- EMEA: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Germany, Greece, Ireland, Italy, Luxembourg, Malta, Netherlands, Poland, Romania, Slovakia, Slovenia, Spain, Sweden.
Learn more here.
What do advertisers need to know about this policy?
Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.
If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help button in the top right corner of your ads dashboard.
For political content advertising on MoPub, please contact your account manager for details and restrictions.
What other Twitter resources relate to this policy?
- How to get certified as a political campaigning advertiser
- Political Campaigning Policy FAQs
- Ads Transparency Center FAQs