Is this policy applicable globally?
Yes, this policy, enacted November 2019, replaces the previous global and country-specific political policies. We will iterate on this new policy to include country-specific considerations as needed.
Are ads related to legislation or regulations allowed?
No, ads cannot reference past, current, or proposed referenda, ballot measures, bills, legislation, regulation, directives, judicial outcomes, or any country-specific equivalents.
There are many different types of ad units on Twitter. Which ones does this new policy apply to?
This policy applies to all our promoted revenue products on Twitter.
What types of ads can PACs and SuperPACs run?
Similar to the restrictions on candidates, political parties, elected or appointed government officials, PACs, and SuperPACs cannot advertise on Twitter.
Can a 501(c)(3) also registered as 501(c)(4) promote political content?
After November 22, 2019, if an advertiser is registered as both, they can reach out to their Account Manager or contact Twitter through the Ads Help Form.
Do royalties fall under this policy?
This policy applies to all individuals who are elected or appointed officials, along with the additional listed categories.
Are salutations or forms of allegiance to royalties allowed under this policy?
Yes, cultural customs and local protocols to show allegiance or provide salutations do not fall under this policy.
Do spouses of candidates, elected, or appointed government officials fall under this policy?
Spouses of candidates, elected, or appointed government officials will be considered based on regional context. In the United States, the First and Second Spouses are considered political under the policy.
Are references to political events allowed under this policy?
Yes, references to historical events or national events are allowed provided the content is not associated with any of the prohibited political content categories (candidates, political parties, or elected or appointed government officials, referendum, ballot measure, legislation, regulation, directive, or judicial outcome). While permitted, such content should comply with all other policies including the Cause-based Advertising policy , Policies for Keyword Targeting and Policies for Conversion Tracking and Custom Audiences.
Does this policy have any exceptions besides News Publishers?
In limited cases, Twitter has approved Electoral Regulators to promote informational content about election results within their jurisdictions. Twitter believes this content supports election integrity efforts and serves the public conversation.
In rare cases, Twitter may also permit organizations registered as 501(c)(4)s to advertise, under the condition that they are not engaged in lobbying or other political activities on or off the platform.
How will people be able to report ads that may be in violation of this policy?
People can report content in the Twitter timeline or through this Help Center form. Twitter will prioritize and review reported content.
Does the landing page need to comply with the policy?
Yes, an ad’s landing page must not be directly linked to people or entities who are prohibited from advertising under our Political Content Policy and its content should not advocate for political, judicial, legislative, or regulatory outcomes.
How often can an advertiser violate this policy before becoming permanently suspended?
Our decision to offboard any advertiser is based on a series of factors including, but not limited to, how many times the advertiser violates a policy, which policies they violate, and the time frame over which their violations occur.
Do news publishers have restrictions?
Yes, ads promoted by news publishers may not include advocacy for or against topics or advertisers covered under our Political Content Policy. In addition to Twitter Ads policies, news exempt advertisers must comply with applicable laws regarding disclosure and content requirements, eligibility restrictions, and blackout dates for the countries where they advertise. Advertisers exempted prior to this policy change in November 2019 do not need to apply again and may operate as usual.
Does the monthly unique visitors (MUV) threshold vary per country?
There is a different threshold for global or country-level targeting. To advertise globally, the publication’s website must have at least 3 million monthly unique visitors worldwide. To advertise within a particular country, the publication’s website must have at least 100,000 monthly unique visitors.