Financial services

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here

For information about Twitter’s other policies, click here.

What's the policy?

Twitter permits the promotion of financial services and related content. These restrictions are based on the specific product or service being promoted, as well as the country that a campaign is targeting. 

This policy covers, but is not limited to the following financial products and services: 

  • Banking services and banking institutions
  • Loan products and services
  • Mobile and electronic payments
  • Mortgages and related services, including debt relief or assistance services.
  • Investment advice, investment opportunities, and offers to increase wealth
  • Insurance products and services
  • Securities
  • Currency exchange, trading, and related services

Any advertisement for financial products and services must:

  • be compatible with all applicable law; provide necessary disclosures, balanced information of risks and benefits, and all information that must be provided to the investor
  • be clearly identified as financial services
  • indicate the nature and specific type of financial service

 

How does this policy vary from country to country?

Advertisements for financial services and related content are permitted only when targeting the countries below:

  • Africa and Middle East: Egypt, Ghana, Kenya, Kuwait, Morocco, Nigeria, Pakistan, Qatar, Saudi Arabia, South Africa, Tanzania, Uganda, United Arab Emirates, Zambia
  • Asia Pacific: Australia, Hong Kong*, India, Indonesia, Japan*, Malaysia, New Zealand, Philippines, Russia, Singapore*, South Korea*, Thailand   
  • Europe: Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Finland, Ireland, Israel, Italy, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Slovenia, Serbia, Spain, Switzerland, Sweden, Turkey, UK and jurisdictions, Ukraine
  • Latin America: Argentina, Brazil, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Peru, Uruguay, Venezuela
  • North America: Canada, U.S.              

*Advertisers targeting these countries are only allowed with prior authorization from Twitter.Authorization starts with being in touch with a Twitter account team.  Contact Twitter if you are interested in this option.  

The following are additional restrictions on financial products and services that apply for certain countries:

 

Canada

  •  Advertisers wishing to promote Securities products must hold licenses from the appropriate licensing authorities.

Colombia

  •  Advertisers may only target Colombia if their business is based in Colombia.

Hong Kong

  • Promotion of insurance products and services is prohibited.
  • Financial aggregators are prohibited.
  • Contact Twitter if you are interested in these options.

Indonesia

  •  Promotion of securities is prohibited.

Japan

Malaysia

  • Money service business or information which may lead directly or indirectly to a transaction relating to a money services business is prohibited.
  • Promotion of securities and investment schemes are prohibited.
  • Promotion of any form of financial speculation, intended to promote or attract interest in stocks and shares is prohibited, except for ads related to newly approved IPOs.

Mexico

  •  Advertisers can only target Mexico if their business is based in Mexico.

New Zealand

  • Promotion of securities is prohibited.

Russia

  •  Advertisements targeting Russia must be in the Russian language.

Singapore

Slovenia

  •  Advertisements targeting Slovenia must be in the Slovenian language.

South Korea

Venezuela

  •  Advertisers may only target Venezuela if their business is based in Venezuela.

How to contact Twitter with questions or feedback about something on this page

Please file a ticket with our Support team for any of the following reasons. You can do so by logging in to ads.twitter.com and filing a support ticket using the Help? button in the top right corner of your ads dashboard.

  • You are an advertiser who is looking to promote financial content in a specific market which requires prior authorization from Twitter
  • You are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review
  • You believe that your account or Tweets were incorrectly reviewed

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.


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