What is subject to this policy?

This prohibition applies to the ad, the landing page, the username, handle, bio, profile photo, and header image of the advertiser account. It also applies to targeting and hashtag appropriation.

This policy applies to X’s paid advertising products.

What is the policy?

X prohibits ads that contain inappropriate content globally. While all content on X is subject to the our Rules, we place additional restrictions on advertising content. 

Categories of content we consider to be inappropriate for advertising include:

• Dangerous or exploitative content
• Demeaning or inflammatory content
• Personal attacks
• Misrepresentative content
• Misleading synthetic or manipulated content
• Content engaged in coordinated harmful activity
• Distasteful content
• Profanity and vulgarity
• Violence
• Content that promotes claims or services attempting to change a person’s sexual orientation, gender identity or gender expression.
• Content that refers to a sensitive event or topic (e.g. deaths, natural/industrial disasters, violent attacks, civil disorder, etc.) and contains any of the following: personal attacks, hashtag appropriation, the selling of goods/services, solicitation of followers, or other inappropriate content. See also Eligibility Policy on Sensitive Events.