This policy applies to X’s paid advertising products.

What's the policy?

The advertising of financial products and services is restricted and subject to certain globally applicable rules. For restrictions which may be applicable per jurisdiction, please refer to the country specific policies section below. Please note that this list is not exhaustive.

Prohibited globally

The advertising of the following is prohibited globally:

• Payday loans, cash loans, and P2P*
• Cryptocurrency initial coin offerings (ICOs), Initial exchange offering (IEO), Initial decentralised exchange offering (IDExO)
• Cryptocurrency mining
• Binary options
• Bail bonds

*Indonesia permits P2P lending. Refer to the country specific policy below. 

Restricted globally

The advertising of the following is restricted globally (please note that this list is not exhaustive). Advertisers must obtain pre-approval to run the below finanical product and services by first getting certified.

• Banking services and banking institutions
• Loan products and services
• Mobile and electronic payments
• Mortgages and related services, including debt relief or assistance services
• Investment advice, investment opportunities, and offers to increase wealth
• Insurance products and services
• Securities
• Financial Aggregators
• Currency exchange, trading, and related services
• Cryptocurrency exchanges*
• Cryptocurrency wallets*
• Cryptocurrency kiosks / ATMs*
  
• Cryptocurrency credit / debit cards*
  
• Non-fungible tokens (NFTs) and related products**
• Decentralised crypto borrowing / lending, DeFi insurance, DApps, Decentralised exchanges
• Contract for Difference (CFDs)
• Cryptocurrency tax calculators

*Cryptocurrency products and services may target limited countries subject to local laws. The countries that can be targeted are: Australia, Austria, Argentina, Aruba, The Bahamas, Barbados, Bermuda, Bosnia and Herzegovina, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Curacao, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Ghana, Guatemala, Honduras, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Kuwait, Macedonia, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, Serbia, South Africa, Spain, Sweden, Switzerland, Tanzania, Thailand, Trinidad & Tobago, Turkey, Uganda, United Arab Emirates, UK, Uruguay, USA, Vietnam, Venezuela and Zambia. 

** Contact X if you are interested in promoting NFTs or related products and services. 

 

Advertisement for financial products and services must:

• Comply with all applicable laws and advertising guidelines, provide necessary disclosures, balanced information of risks and benefits, and all information that must be provided to the investor
• Be clearly identified as financial services
• Indicate the nature and specific type of financial service

How does this policy vary from country to country?

Advertisements for financial services and related content are permitted only when targeting the countries below:

• Africa and Middle East: Egypt, Ghana, Israel, Kenya*, Kuwait, Morocco, Nigeria, Oman*, Pakistan, Qatar, Saudi Arabia, South Africa, Tanzania, Uganda, United Arab Emirates, Zambia
• Asia Pacific: Australia*, Hong Kong*, India*, Indonesia*, Japan*, Malaysia*, New Zealand*, Philippines*, Singapore*, South Korea*, Thailand*, Vietnam*      
• Europe: Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Finland, Ireland, Italy, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovenia, Serbia, Spain, Switzerland, Sweden, Turkey*, UK and jurisdictions, Ukraine
• Latin America: Argentina*, Aruba, The Bahamas, Barbados, Bermuda, Brazil*, Chile, Colombia, Costa Rica, Curacao, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico*, Nicaragua, Panama, Paraguay, Peru, Trinidad & Tobago, Uruguay, Venezuela
• North America: Canada*, U.S*.              

 

The following are additional restrictions on financial products and services that apply for certain countries:

Argentina

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X 

Aruba

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Austria

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Australia

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 
• The promotion of financial aggregators is only allowed with prior authorization from X.

The Bahamas

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Barbados

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Bermuda

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Bosnia and Herzegovina

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Brazil

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 
  
• The promotion of blockchain games involving NFTs or cryptocurrency tokens is only allowed with prior authorization from X.

Bulgaria

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Canada

• Advertisers wishing to promote securities products must hold licenses from the appropriate licensing authorities.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.. 

Chile

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Colombia

•  Advertisers may only target Colombia if their business is based in Colombia.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Costa Rica

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Croatia

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Curacao

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Czech Republic

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Denmark

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Dominican Republic

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Ecuador 

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Egypt

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

El Salvador 

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Finland

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

France

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Germany

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Ghana

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Guatemala

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Honduras

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Hong Kong

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.
• Promotion of banking products or services must be licensed by the Hong Kong Monetary Authority (HKMA)
• Promotion of securities, foreign exchange trading, asset management, credit rating services and trading services must be licensed by the Hong Kong Securities and Futures Commission. 
• Promotion of following products and services is prohibited: 
• Insurance products and services
• Financial aggregators
• Investment arrangements and products 

India

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.
• Cryptocurrency and NFT advertising must conform to the ASCI's guidelines for Virtual Digital Assets.

Indonesia

• Promotion of securities is prohibited.
• Peer to peer lending is permitted as long as they are authorized by Otoritas Jasa Keuangan (OJK).
  
• The promotion of cryptocurrency products or services is only allowed as long as they are authorized by Badan Pengawas Perdagangan Berjangka Komoditi (Bappebti).
•  Advertising materials, including the contents and form of advertising materials, must be approved by Bappebti.

Ireland

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Israel

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Italy

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Jamaica

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Japan

• For banking, securities, foreign exchange and insurance, advertisers must be authorized by the Financial Services Agency. Credit card advertisers must be members of the Japan Consumer Credit Association. These advertisers are only allowed with prior authorization from X.
• Financial aggregators are restricted.   
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Kenya

• Promotion of banking products or services must be licensed by the Kenya Central Bank Authority (CBK).
• Promotion of foreign exchange products or services must be licensed by the Kenya Capital Market Authority Kenya Capital Market Authority(CMA).
• These advertisers are only allowed with prior authorization from X.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Kuwait

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Macedonia

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Malaysia

• Money service business or information which may lead directly or indirectly to a transaction relating to a money services business is prohibited.
• Promotion of securities and investment schemes are prohibited.
• Promotion of any form of financial speculation, intended to promote or attract interest in stocks and shares is prohibited, except for ads related to newly approved IPOs.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Mexico

• Advertisers can only target Mexico if their business is based in Mexico.
• Advertisers promoting cash loans must be registered with:
  • Financial services consumer protection authority (“CONDUSEF”) for financial entities, OR
  • Servicio de Administración Tributaria (“SAT”) for commercial entities
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Morocco

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Oman

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Netherlands

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

New Zealand

• Promotion of securities is prohibited.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.
• Advertisers providing cryptocurrencies services must be registered for all applicable services and comply with fair dealing obligations. 
• Advertisers offering cryptocurrencies that are financial products must comply with applicable disclosure and fair dealing obligations and, where necessary, be licensed.

Nicaragua

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Nigeria

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Norway

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Pakistan

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Panama

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Paraguay

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Peru

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Philippines

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Paraguay

• A credit card network can offer its services as long as it does not offer services or products to collect money from the public, such as deposits.

Poland

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Portugal

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 

Romania

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Russia

•  Advertisements targeting Russia must be in the Russian language.

Saudi Arabia

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Serbia

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Singapore

• Promotion of moneylender services (except those provided by entities authorized by the Monetary Authority of Singapore) is prohibited. 
• Promotion of banking, capital markets or securities, insurance, and financial advisory products or services must be authorized by the Monetary Authority of Singapore. These advertisers are only allowed with prior authorization from X.

Slovenia

• Advertisements targeting Slovenia must be in the Slovenian language.

South Africa

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

South Korea

• Credit, lending, financial investment, and insurance service advertisers must be authorized by a competent local authority or the Financial Supervisory Service. These advertisers are allowed with prior authorization from X.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Spain

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Sweden

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Switzerland

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Tanzania

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Thailand

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Trinidad & Tabago

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Turkey

• Promotion of banking products and services must be authorized by the Turkish Banking Regulation and Supervision Agency (BDDK)These advertisers are allowed with prior authorization from X.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Bank Name	Handle
AKBANK T.A.Ş.	@Akbank
ALTERNATİFBANK A.Ş.	@AlternatifBank
ANADOLUBANK A.Ş.	@Anadolubank_TR
BURGAN BANK A.S.	@BurganBankTR
DENİZBANK A.Ş.	@DenizBank
DEUTSCHE BANK A.Ş.	@DeutscheBank
FİBABANKA A.Ş.	@fibabanka
HSBC BANK A.Ş.	@HSBC_TR
ING BANK A.Ş.	@ingturkiye
ODEA BANK A.Ş.	@odeabank
QNB FİNANSBANK A.Ş.	@qnbfinansbank
ŞEKERBANK T.A.Ş.	@sekerbank
T.C. ZİRAAT BANKASI A.Ş.	@ziraatbankasi
TÜRK EKONOMİ BANKASI A.Ş.	@TEB
TÜRKİYE GARANTİ BANKASI A.Ş.	@GarantiBBVA
TÜRKİYE HALK BANKASI A.Ş.	@Halkbank
TÜRKİYE İŞ BANKASI A.Ş.	@isbankasi
TÜRKİYE VAKIFLAR BANKASI T.A.O.	@VakifBank
YAPI VE KREDİ BANKASI A.Ş.	@YapiKredi
PASHA YATIRIM BANKASI A.Ş.	@PASHABankTR
TÜRKİYE SINAİ KALKINMA BANKASI A.Ş.	@TSKB_Turkey
ALBARAKA TÜRK KATILIM BANKASI A.Ş.	@albarakacomtr
KUVEYT TÜRK KATILIM BANKASI A.Ş.	@kuveytturk
TÜRKİYE EMLAK KATILIM BANKASI A.Ş.	@TREmlakKatilim
TÜRKİYE FİNANS KATILIM BANKASI A.Ş.	@TurkiyeFinans
VAKIF KATILIM BANKASI A.Ş.	@VakifKatilim
ZİRAAT KATILIM BANKASI A.Ş.	@ziraatkatilim

 

Uganda

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

United Arab Emirates

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

UK

• The following entities, products and/or services must be licensed by the Financial Conduct Authority (FCA) or the Gibraltar Financial Services Commission (GFSC) if they wish to target the UK: 
  • Banking
  • Brokerage
  • Insurance
  • Investment and savings
  • Claims management
  • Currency exchange and foreign exchange
  • Fund management
  • Insurance
  • Investment management
  • Financial advisory products 

Advertisers are only allowed to advertise with prior authorization from X.

• Personal payment insurance refund services targeting the UK can only be advertised by the UK financial regulator, the Financial Conduct Authority (FCA).
• Promotion of the following products and services is prohibited:
  • Crypto derivatives
  • Speculative and illiquid securities
  • Financial aggregators

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Uruguay

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

USA

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X. 
• The promotion of blockchain games involving NFTs or cryptocurrency tokens is only allowed with prior authorization from X.

Venezuela

• Advertisers may only target Venezuela if their business is based in Venezuela.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Vietnam

• Promotion of banking products or services must be licensed by the State Bank of Vietnam.
• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.

Zambia

• The promotion of cryptocurrency products or services is only allowed with prior authorization from X.