Financial products and services

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This policy applies to Twitter’s paid advertising products.

What's the policy?

The advertising of financial products and services is restricted and subject to certain globally applicable rules. For restrictions which may be applicable per jurisdiction, please refer to the country specific policies section below. Please note that this list is not exhaustive.

Prohibited globally

The advertising of the following is prohibited globally:

  • Payday loans, cash loans, and P2P*
  • Cryptocurrency initial coin offerings (ICOs), Initial exchange offering (IEO), Initial decentralised exchange offering (IDExO)
  • Decentralised crypto borrowing / lending, DeFi insurance, DApps, Decentralised exchanges
  • Cryptocurrency mining
  • Binary options
  • Bail bonds

*Indonesia permits P2P lending. Refer to the country specific policy below. 

Restricted globally

The advertising of the following is restricted globally (please note that this list is not exhaustive):

  • Banking services and banking institutions
  • Loan products and services
  • Mobile and electronic payments
  • Mortgages and related services, including debt relief or assistance services
  • Investment advice, investment opportunities, and offers to increase wealth
  • Insurance products and services
  • Securities
  • Currency exchange, trading, and related services
  • Cryptocurrency exchanges*
  • Cryptocurrency "hot" wallets*
  • Cryptocurrency kiosks / ATMs*
  • Cryptocurrency credit / debit cards*
  • Non-fungible tokens (NFTs) and related products**
  • Contract for Difference (CFDs)

*Cryptocurrency products and services may target limited countries subject to local laws. The countries that can be targeted are: Australia, Austria, Argentina, Aruba, The Bahamas, Barbados, Bermuda, Brazil, Bulgaria, Canada, Chile, Colombia, Costa Rica, Croatia, Curacao, Czech Republic, Denmark, Dominican Republic, Ecuador, Egypt, El Salvador, Finland, France, Germany, Guatemala, Honduras, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kuwait, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nicaragua, Nigeria, Norway, Oman, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Romania, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Tanzania, Thailand, Trinidad & Tobago, Turkey, Uganda, United Arab Emirates, UK, Uruguay, USA, Vietnam, Venezuela and Zambia. 


** Contact Twitter if you are interested in promoting NFTs or related products and services. 

 

Advertisement for financial products and services must:

  • Comply with all applicable laws and advertising guidelines, provide necessary disclosures, balanced information of risks and benefits, and all information that must be provided to the investor
  • Be clearly identified as financial services
  • Indicate the nature and specific type of financial service

How does this policy vary from country to country?

Advertisements for financial services and related content are permitted only when targeting the countries below:

  • Africa and Middle East: Egypt, Ghana, Israel, Kenya*, Kuwait, Morocco, Nigeria, Oman*, Pakistan, Qatar, Saudi Arabia, South Africa, Tanzania, Uganda, United Arab Emirates, Zambia
  • Asia Pacific: Australia*, Hong Kong*, India*, Indonesia*, Japan*, Malaysia*, New Zealand*, Philippines*, Singapore*, South Korea*, Thailand*, Vietnam*      
  • Europe: Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, France, Germany, Greece, Finland, Ireland, Italy, Macedonia, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovenia, Serbia, Spain, Switzerland, Sweden, Turkey*, UK and jurisdictions, Ukraine
  • Latin America: Argentina*, Aruba, The Bahamas, Barbados, Bermuda, Brazil*, Chile, Colombia, Costa Rica, Curacao, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Jamaica, Mexico*, Nicaragua, Panama, Paraguay, Peru, Trinidad & Tobago, Uruguay, Venezuela
  • North America: Canada*, U.S*.              

*Advertisers targeting these countries are only allowed with prior authorization from Twitter. Contact Twitter if you are interested in this option.  

The following are additional restrictions on financial products and services that apply for certain countries:

Argentina


Aruba

Austria

Australia

The Bahamas


Barbados

Bermuda

Brazil

  • The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter. 
  • The promotion of blockchain games involving NFTs or cryptocurrency tokens is only allowed with prior authorization from Twitter.
  • Contact Twitter if you are interested in these options.

Bulgaria

Canada

  • Advertisers wishing to promote securities products must hold licenses from the appropriate licensing authorities.
  • The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter. 
  • Contact Twitter if you are interested in these options.

Chile

Colombia

Costa Rica

Croatia

Curacao

Czech Republic

Denmark

Dominican Republic

Ecuador 

Egypt

El Salvador 

Finland

France

Germany

Guatemala

Honduras

Hong Kong

India

Indonesia

  • Promotion of securities is prohibited.
  • Peer to peer lending is permitted as long as they are authorized by Otoritas Jasa Keuangan (OJK).
  • The promotion of cryptocurrency products or services is only allowed as long as they are authorized by Badan Pengawas Perdagangan Berjangka Komoditi (Bappebti).
  •  Advertising materials, including the contents and form of advertising materials, must be approved by Bappebti.
  • Contact Twitter if you are interested in these options.

Ireland

Israel

Italy

Jamaica

Japan

Kenya

Kuwait

Malaysia

  • Money service business or information which may lead directly or indirectly to a transaction relating to a money services business is prohibited.
  • Promotion of securities and investment schemes are prohibited.
  • Promotion of any form of financial speculation, intended to promote or attract interest in stocks and shares is prohibited, except for ads related to newly approved IPOs.
  • The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter. 
  • Contact Twitter if you are interested in these options.

Mexico

Morocco 

Oman

Netherlands

New Zealand

  • Promotion of securities is prohibited.
  • The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter.
  • Advertisers providing cryptocurrencies services must be registered for all applicable services and comply with fair dealing obligations. 
  • Advertisers offering cryptocurrencies that are financial products must comply with applicable disclosure and fair dealing obligations and, where necessary, be licensed.
  • Contact Twitter if you are interested in these options.

Nicaragua

Nigeria

Norway

Panama

Paraguay

Peru

Philippines

Paraguay

Poland

Portugal

Romania

Russia

  •  Advertisements targeting Russia must be in the Russian language.

Saudi Arabia

Singapore

Slovenia

  • Advertisements targeting Slovenia must be in the Slovenian language.

South Africa

South Korea

Spain

Sweden

Switzerland

Tanzania 

Thailand

Trinidad & Tabago

Turkey

  • Promotion of banking products and services must be authorized by the Turkish Banking Regulation and Supervision Agency (BDDK)These advertisers are allowed with prior authorization from Twitter.
  • The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter.
  • Contact Twitter if you are interested in this option.

Bank Name

Handle

AKBANK T.A.Ş.

@Akbank

ALTERNATİFBANK A.Ş.

@AlternatifBank

ANADOLUBANK A.Ş.

@Anadolubank_TR

BURGAN BANK A.S.

@BurganBankTR

DENİZBANK A.Ş.

@DenizBank

DEUTSCHE BANK A.Ş.

@DeutscheBank

FİBABANKA A.Ş.

@fibabanka

HSBC BANK A.Ş.

@HSBC_TR

ING BANK A.Ş.

@ingturkiye

ODEA BANK A.Ş.

@odeabank

QNB FİNANSBANK A.Ş.

@qnbfinansbank

ŞEKERBANK T.A.Ş.

@sekerbank

T.C. ZİRAAT BANKASI A.Ş.

@ziraatbankasi

TÜRK EKONOMİ BANKASI A.Ş.

@TEB

TÜRKİYE GARANTİ BANKASI A.Ş.

@GarantiBBVA

TÜRKİYE HALK BANKASI A.Ş.

@Halkbank

TÜRKİYE İŞ BANKASI A.Ş.

@isbankasi

TÜRKİYE VAKIFLAR BANKASI T.A.O.

@VakifBank

YAPI VE KREDİ BANKASI A.Ş.

@YapiKredi

PASHA YATIRIM BANKASI A.Ş.

@PASHABankTR

TÜRKİYE SINAİ KALKINMA BANKASI A.Ş.

@TSKB_Turkey

ALBARAKA TÜRK KATILIM BANKASI A.Ş.

@albarakacomtr

KUVEYT TÜRK KATILIM BANKASI A.Ş.

@kuveytturk

TÜRKİYE EMLAK KATILIM BANKASI A.Ş.

@TREmlakKatilim

TÜRKİYE FİNANS KATILIM BANKASI A.Ş.

@TurkiyeFinans

VAKIF KATILIM BANKASI A.Ş.

@VakifKatilim

ZİRAAT KATILIM BANKASI A.Ş.

@ziraatkatilim

 

Uganda 

United Arab Emirates

UK

  • The following entities, products and/or services must be licensed by the Financial Conduct Authority (FCA) or the Gibraltar Financial Services Commission (GFSC) if they wish to target the UK: 
    • Banking
    • Brokerage
    • Insurance
    • Investment and savings
    • Claims management
    • Currency exchange and foreign exchange
    • Fund management
    • Insurance
    • Investment management
    • Financial advisory products 

Advertisers are only allowed to advertise with prior authorization from Twitter.

  • Personal payment insurance refund services targeting the UK can only be advertised by the UK financial regulator, the Financial Conduct Authority (FCA).
  • Promotion of the following products and services is prohibited:
    • Crypto derivatives
    • Speculative and illiquid securities
    • Financial aggregators

Uruguay

USA

  • The promotion of cryptocurrency products or services is only allowed with prior authorization from Twitter. 
  • The promotion of blockchain games involving NFTs or cryptocurrency tokens is only allowed with prior authorization from Twitter.
  • Contact Twitter if you are interested in these options.

Venezuela

Vietnam

Zambia 

What other Twitter resources relate to this policy?

Housing, Lending, and Employment Opportunities Policy (the US and Canada only)

Targeting of Sensitive Categories

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help button in the top right corner of your ads dashboard.

Note: Advertisers in this vertical required to target based on age must opt out of utilizing the Twitter Audience Platform (TAP) placement option. As a result of Apple’s App Tracking Transparency framework, Twitter will no longer apply Age and Gender targeting across TAP to iOS devices that have chosen not to opt in to tracking via the App Tracking Transparency prompt.

 

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