Check out our resources and best practices to help you plan video campaigns on Twitter.

How to incorporate video into your content strategy

Learn how you can use video content to share your message and stand out from the competition.

Why video on Twitter?

Twitter is where people come to see what’s happening. This overview explains the power of video content on Twitter.

Best practices

These Twitter video best practices will show you how to quickly make a lasting impact.

  1. Hook the audience.

    Eighty-one percent of the top-performing video ads deliver a dynamic start that viewers have to follow ‘til the end.*

    See RNLI’s energetic opening:

  2. Be human.

    Featuring people in the first few frames of a video doubles the viewer retention.** Use people to make your videos approachable.

    See Away’s friendly faces:

  3. Flash that logo.

    Once someone watches 3 seconds of a Twitter video, their ad recall increases by 38%.*** Make sure the client’s name is what the viewer is recalling.

    See VNYL's branding:

  4. Write it out.

    Ninety-three percent of Twitter videos are viewed on mobile devices.**** Add subtitles to your ad, in case the viewer left their headphones at home.

    See how Glossier incorporates subtitles:

  5. Tell a story.

    Forty-eight percent of top performing video ads set up a problem that gets resolved in the end.* Make your sequence of events easy to follow.

    See Blue Apron's story:

*Ace Metrix Analysis & Data, 2015
**Nielsen, DAN + Twitter Video Content Best Practices Research, May 2015
*** Nielsen Brand Effect, 2015
****Twitter Internal Data, July 2016

Ready to advertise on Twitter?