twitter christmas hub

The holidays on Twitter

Connect with Twitter’s plugged in audience this festive season

Be the brand people talk about (and gift) this festive season

61%

Festive talk is starting early — in 2021 the holiday conversation in August was up 61% vs previous year.1

+100M

+100M increase in total festive season Tweets in 2021 compared to the previous year.2

76%

A recent Twitter survey revealed that 76% of people agree that conversations on Twitter result in a product purchase.3

Why people come to Twitter over the festive period

To connect

Celebrate festive events with others and find funny seasonal content.

To get inspired

Source food and beverage recipes, tips and tricks and more.

To shop

Discover products, gifts, decor and more.

This is something every brand will probably hear, but planning ahead of time in order to maximize visibility during key moments that a brand can rely on is key to drive successful results. You don’t want to miss that perfect moment to interact with your potential customers.

Sara Patry, Senior Director of Paid Social at Labelium NYC

Learn how to drive results this festive season

Not sure how to get started? Watch our webinar to learn from our ads specialists.

Festive success stories from around the world

Drive action with scroll-stopping formats

Whether you want to use video, images, or words – or some combination of the three – there's a Twitter Ads format that will help put your business at the top of peoples' gift lists this holiday season.

Get campaign support from our Twitter Ads team

Agency resources and tips

1. Source: Internal Twitter Data (8/1/20 - 1/4/21) and (8/1/21 - 1/4/22). Data retrieved May 2022. US only.

2. Source: Internal Twitter Data (8/1/20 - 1/4/21) and (8/1/21 - 1/4/22). Data retrieved May 2022. US only.

3. Twitter Shopper Behavior Survey, Sept. 2021. Agree/Somewhat Agree with the statement: “Conversations about products on Twitter result in my purchasing a product.”