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The Twitter holidays hub

Advertising on Twitter during the holiday season

Plan the rest of your year on Twitter

Connect to Twitter’s receptive audience when they’re at their most festive. Here you’ll find timely resources to help your business utilize the cultural moments in Q4.

Looking for the UK and Ireland Christmas hub?

Visit the UKI hub

The holiday marketing calendar you need

 

Check out the cultural and retail events you can plan around for Q4 with this article and downloadable calendar.

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Tips for standout Christmas Tweets


Our Customer Success team share their top organic and advertising Twitter tips for this Christmas season.

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6 ways to reach last-minute Christmas shoppers on Twitter


Read our tips on how to reach last-minute Christmas shoppers on Twitter as people search for the perfect gift.
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It’s time to start planning your 2020 holiday marketing

 
Read our tips for 2020 holiday marketing and creating your online marketing campaigns.
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Q&A: Keep @calm this season with this community manager's Q4 tips


We talked to the community manager behind @calm to hear how she is taking on the giving season.

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How to use Twitter to show your customers some holiday care

 

Here are some tips on how to nurture customer relationships through the holidays.

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Downloadable resources

Plug in your printer and add these planning materials to your desk.

Sales funnel: Awareness

Make potential customers aware of your brand.

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The 2020 holiday marketing calendar

Get ideas for Q4 holiday events.

Get the calendar

Sales funnel: Consideration

Elevate your business above the competition.

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Getting started with Twitter Ads guide

Get started with Twitter Ads with this guide for all the first steps.

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Sales funnel: Sales

Convert loyal audience members into customers.

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Twitter Ads targeting worksheet

Use this worksheet to help you find your audience on Twitter.

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In the US alone there were:
120M holiday Tweets

in Q4, 20191

15 holiday Tweets per second

in Q4, 20191

Inspiration for holiday ads on Twitter

Webinar

Amplify your holiday campaigns with Twitter



 

What's covered:

Our Twitter Ads experts unwrap the keys to create standout campaigns during the holiday season on Twitter. Topics include:

  • Holiday insights

  • Targeting pro-tips

  • Ad products for joining the holiday conversation

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Video resources

Incorporate these elements into your video to maximize performance on the platform.

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Podcast episode: @TeamKano

Hear how this toy and electronics company used Twitter to target multiple audiences, promote their discounts, and sell their stock.

Visit the blog

Small business resources

Managing a small business on Twitter? Use these tips, tricks, and resources to help you maximize your efficiency and results on the platform.

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People on Twitter spend 26% more time viewing ads compared to other leading social media platforms.2

People on Twitter are 15% more likely to inform friends and family about new products and services than non-Twitter users.3

1Source: Twitter Internal Data. US Only. Time Frame: October 1st, 2019 - January 1st, 2020 5

2Source: OMG+Twitter, Receptively with Neuro-Insight, Oct 2018; US, BR, JP

3Source: Global WebIndex Q1 2019, Global

Additional resources

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