The holidays on Twitter
Connect with Twitter’s plugged in audience this festive season
The holidays on Twitter
Connect with Twitter's plugged in audience this festive season
Be the brand people talk about (and gift) this festive season
Festive talk is starting early — in 2021 the holiday conversation in August was up 61% vs previous year.1
+100M increase in total festive season Tweets in 2021 compared to the previous year.2
A recent Twitter survey revealed that 76% of people agree that conversations on Twitter result in a product purchase.3
Why people come to Twitter over the festive period
To connect
Celebrate festive events with others and find funny seasonal content.
To get inspired
Source food and beverage recipes, tips and tricks and more.
To shop
Discover products, gifts, decor and more.
Source: The Twitter Conversation Report. Tweet volume from July 1, 2021 - December 31, 2021. US only.
Source: The Twitter Conversation Report. Tweet volume from July 1, 2021 - December 31, 2021. US only.
This is something every brand will probably hear, but planning ahead of time in order to maximize visibility during key moments that a brand can rely on is key to drive successful results. You don’t want to miss that perfect moment to interact with your potential customers.
Learn how to drive results this festive season
Not sure how to get started? Watch our webinars to learn from our specialists.
