Twitter Business holidays hub

Plan the rest of your year on Twitter

Connect to Twitter’s receptive audience when they’re at their most festive. Here you’ll find timely resources to help your business utilize the cultural moments in Q4.

Looking for the UK and Ireland Christmas hub?

Visit the UKI hub

The holiday marketing calendar you need

Check out the cultural and retail events you can plan around for Q4 with this article and downloadable calendar.

How to prep for Cyber Monday during COVID-19

With social dstancing guidelines, many stores won't (or won't be interested) in seeing the usual Black Friday crowd. Which will make Cyber Monday even more important for them.

How to use Twitter to show your customers some holiday care

Here are some tips on how to nurture customer relationships through the holidays.

Downloadable resources

Plug in your printer and add these planning materials to your desk.

Sales funnel: Awareness

Make potential customers aware of your brand.

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Holiday marketing calendar

Get ideas for Q4 holiday events.

Get the calendar

Sales funnel: Consideration

Elevate your business above the competition.

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Getting started with Twitter Ads guide

Get started with Twitter Ads with this guide for all the first steps.

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Sales funnel: Sales

Convert loyal audience members into customers.

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In the US alone there were:

120M holiday Tweets

in Q4, 2019¹

15 holiday Tweets per second

in Q4, 2019¹

Inspiration for holiday ads on Twitter

SolutionTree

@SolutionTree used Twitter to help teachers account for a challenging school year.

SiriusXM Canada

SiriusXM Canada used Twitter to spread awareness of their free streaming program.

Video resources

Incorporate these elements into your video to maximize performance on the platform.

Learn more

Podcast episode: @TeamKano

Hear how this toy and electronics company used Twitter to target multiple audiences, promote their discounts, and sell their stock.

Visit the blog

Q&A with @calm community manager

We talked to the community manager behind @Calm to hear how she is taking on the giving season.

People on Twitter spend 26% more time viewing ads compared to other leading social media platforms.²

People on Twitter are 15% more likely to inform friends and family about new products and services than non-Twitter users.³

¹Source: Twitter Internal Data. US Only. Time Frame: October 1st, 2019 - January 1st, 2020 5

²Source: OMG+Twitter, Receptively with Neuro-Insight, Oct 2018; US, BR, JP

³Source: Global WebIndex Q1 2019, Global

Additional resources

Find more resources for Twitter Ads.

Explore resources

Advertise on Twitter

Find the advertising solution to meet your goals.

Twitter Ads solutions

The Twitter holidays hub

Plan the rest of your year on Twitter

The holiday marketing calendar you need

How to use Giving Tuesday to promote your cause on Twitter

How to get your brand noticed on Black Friday and Cyber Monday

Prepare for Small Business Saturday

How to prep for Cyber Monday during COVID-19

How to use Twitter to show your customers some holiday care

Downloadable resources

In the US alone there were:

Inspiration for holiday ads on Twitter

Additional resources

Advertise on Twitter