twitter christmas hub


How to connect with Twitter’s plugged-in audience this festive season

Download your 2021 Festive Holiday Guide

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    Christmas gets people talking on Twitter

    Download the 2021 Twitter Festive Guide and be part of the Christmas conversation. Our gift to you, you'll receive:

    • Internal data about what people on Twitter want to hear from brands this Christmas
    • The biggest trending topics in the UKI on Twitter this Christmas
    • Tips to help get your brand on people's shopping lists
    • Q4 key dates to connect with your audience
    • Festive marketing ideas and campaign best practices
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    UK sentiments about Christmas 2021

    stat that 66% of people on Twitter plan to have normal or bigger Christmas celebrations

    After a difficult Christmas last year, 2021 looks like a return to form as people plan their festivities. 60% of people plan to buy their gifts more thoughtfully this year, to avoid unwanted presents.1

    Topping the Christmas shopping lists this year are:

    • Clothes
    • Christmas food/hampers 
    • Fragrances
    • Toys
    • Beauty
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    Need help with your Twitter Christmas campaign?

    Twitter means business. Contact our sales team to request a dedicated Twitter Account Manager. They can provide you with the latest information on Twitter trends and products to get you ready in time for Q4 and the festive season.

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    The 12 yays of Christmas

    Watch our webinar to find out what people are thinking, saying and doing ahead of Christmas this year. 

    Twitter Ad formats that sparkle at Christmas

    Website Buttons

    Add a clickable functionality to your Image and Video Ads, so they serve as click-through real estate to a specific landing page on your website. 

    Carousel Ads

    Illustrate a story, show off different products, or highlight more features. Now with multi-destination functionality so you can customise landing pages and CTAs for each image. 

    Amplify Pre-roll

    Pair your video ads with premium content from our publishers that your audience is already watching – using unique targeting features in a brand-safe environment. 

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    1. Source: Twitter Internal Data (Semantic Core). Comparing Holiday-related Tweets from Jan 1st, 2020 - Aug 1st, 2020 to Jan 1st, 2021 - Aug 1st, 2021. UK Only. Excluding RTs.




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