What is a brand survey?

Brand surveys allow users of Twitter to optionally share their perceptions of different companies and products. These surveys are distributed within Tweets from the @TwitterSurveys account. 

Why am I seeing this survey?

If you see a Tweet from @TwitterSurveys, you have been selected to participate in a survey. If you do not want to participate in the survey, simply don’t respond to any of the survey questions.

Who uses this data?

Twitter or a third party partner tabulates and analyzes the results for any brands that participate in the survey. These results reflect the combined responses of those who participated in the survey.

Will this affect my Twitter experience?

No. Your choice to respond or not to the survey will not alter your overall Twitter experience.

Why are these surveys being conducted?

These surveys are intended to help Twitter and brands understand the effect of brand ads and how they are perceived. This is a standard industry practice across many digital platforms.