How a retail company increased holiday sales with Twitter

Marissa Window

By Marissa Window

November 01, 2016

E-commerce watch company MVMT Watches (@MVMTWatches) wanted to stand out from the competition and increase their revenue during the holiday season — a common goal for many retailers and small businesses.

To help bring their target audience to their website, they partnered with 3Q Digital (@3QDigital) to create aTwitter Ads campaign. Here are their keys to success for increased holiday sales with Twitter.

Use Website Cards to capture attention on Twitter

During competitive holiday sale days such as Black Friday and Cyber Monday, MVMT Watches used Website Cards to maximize site traffic and sales. Website Cards see a 43% higher engagement rate compared to Promoted Tweets with links.*

Showcase seasonal discounts to attract shoppers

Our research has found 73% of consumers are more likely to buy from a small business during the holidays if they see a sale, deal, or special on Twitter.** MVMT Watches tapped into this audience by promoting their best seasonal deals and adding a sense of urgency by making it clear in their Tweet copy that offers were for a limited time.

Assess campaign performance with conversion tracking

To track the results they achieved through their Twitter Ads campaign, the MVMT Watches team used a snippet of code called a website tag. This enabled them to understand exactly how many conversions (watch purchases from their website, in this case) they gained through the campaign.

Try out these tips by creating Twitter Ads of your own. Create a campaign today.

*Twitter internal data
**Twitter Small Business Holiday Insights, Twitter + Millward Brown 2015


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