Use Website Cards to capture attention on Twitter
During competitive holiday sale days such as Black Friday and Cyber Monday, MVMT Watches used Website Cards to maximize site traffic and sales. Website Cards see a 43% higher engagement rate compared to Promoted Tweets with links.*
Showcase seasonal discounts to attract shoppers
Our research has found 73% of consumers are more likely to buy from a small business during the holidays if they see a sale, deal, or special on Twitter.** MVMT Watches tapped into this audience by promoting their best seasonal deals and adding a sense of urgency by making it clear in their Tweet copy that offers were for a limited time.
Assess campaign performance with conversion tracking
To track the results they achieved through their Twitter Ads campaign, the MVMT Watches team used a snippet of code called a website tag. This enabled them to understand exactly how many conversions (watch purchases from their website, in this case) they gained through the campaign.
Try out these tips by creating Twitter Ads of your own. Create a campaign today.
*Twitter internal data
**Twitter Small Business Holiday Insights, Twitter + Millward Brown 2015