On X, people are free to be their true selves. And over the past 9 months, X has delivered a decade’s worth of innovation focused on creating an engaging and healthy environment where everyone, including advertisers, can connect safely. We believe free expression and platform safety are not at odds and we want to empower brands to join the conversation on their terms.
The launch of pre-bid Adjacency Controls is a great example of our commitment. More than 1,900 global advertisers now leverage this solution to avoid adjacency to undesired keywords and handles with more than a 99% efficacy rate.
This month, we are expanding our industry-leading partnerships and capabilities of Adjacency Controls to help all advertisers achieve their unique suitability needs in a more scaled and automated way. These new capabilities will work together to unlock an extended level of adjacency protection for X advertisers.