Targeting

Target by keywords in timeline, interest, geography and more.

Target just the right slice of the 230 million active users on Twitter.

Advertisers can target their account and Tweets by:

Additional targeting options for Tweets include:

  • Device (mobile, desktop)
  • Keyword search results

Target by keywords in timeline.

People express wants and needs on Twitter all the time. Keyword targeting in timeline lets you reach Twitter users based on the keywords in their recent Tweets and the Tweets with which users recently engaged. Show users the right message, at the right moment, in the right context. More on keyword targeting in timeline.

Targeting by keywords in timeline

Target by interests.

Our community is passionate about everything from shoes to semiconductors. We can help you find your ideal audience using hundreds of different interest targets. More on interest targeting.

Illustration for targeting by device

Target by geography.

Twitter is used in nearly every country in the world and is available in more than 35 languages. Reach a global audience or one that’s hyper-local. We have tools for targeting by country or metro area. More on geo-targeting.

Target by device.

76% of Twitter users log in via their mobile device. Twitter Ads gives you the option to target your ads to Android, iOS or Blackberry. More on device targeting.

Target by gender.

Have a product or a service more suited for men or maybe for women? Reach either or both with gender targeting. More on gender targeting.

Target users similar to your followers.

Your followers already love you. We’ll help you find more just like them. More on targeting Twitter users like your followers.