The Twitter Audience Platform


The Twitter Audience Platform is a way to drive greater scale for your campaigns by extending your campaign to reach your audience to the thousands of apps they use everyday.

How does it work?

Within the campaign form, you can choose to extend your campaign by running on the Twitter Audience Platform. When the "Expand your reach on the Twitter Audience Platform" box is checked for the Website clicks and conversions, App installs, or App re-engagements campaign types, your advertisement will display not only on user timelines on Twitter, but also on the network of thousands of mobile apps on the Twitter Audience Platform.

Please be sure to uncheck "Expand your reach on the Twitter Audience Platform" if you prefer not to extend your advertisements to the Twitter Audience Platform.

TAP on campaign form

FAQs

  • Will my configured targeting still work on the Twitter Audience Platform?
    Icono de flecha hacia abajo

    Yes, nearly all targeting that can be used on user timelines, search and user profile display placements can also be used in the Twitter Audience Platform.  The only unsupported targeting features are TV, event & behavior targeting.


    ¿Te ha resultado útil este artículo?

    La longitud máxima de este campo es de 5000 caracteres.
    Correcto
    Gracias por darnos su opinión sobre este artículo.
    Error
    Problema al enviar el formulario.
  • Will Twitter's standard reporting and tracking capabilities be offered through the Twitter Audience Platform as well?
    Icono de flecha hacia abajo

    Yes, Twitter’s tracking and measurement capabilities will be available through the Twitter Audience Platform as well. This includes cross-device attribution, flexible post-view and post-click attribution settings, as well as the ability to see reporting within the campaign dashboard. 

    You can see results for Twitter, the Twitter Audience Platform or both combined.


    ¿Te ha resultado útil este artículo?

    La longitud máxima de este campo es de 5000 caracteres.
    Correcto
    Gracias por darnos su opinión sobre este artículo.
    Error
    Problema al enviar el formulario.
  • Is the domain name of the website card required? Why?
    Icono de flecha hacia abajo

    Yes, the domain name of the website card is required in order to register the creatives with all participating exchanges.

     


    ¿Te ha resultado útil este artículo?

    La longitud máxima de este campo es de 5000 caracteres.
    Correcto
    Gracias por darnos su opinión sobre este artículo.
    Error
    Problema al enviar el formulario.

¿Te ha resultado útil este artículo?

La longitud máxima de este campo es de 5000 caracteres.
Correcto
Gracias por darnos su opinión sobre este artículo.
Error
Problema al enviar el formulario.

Visit Twitter Ads