2021 Twitter global calendar

Connect with what's happening on Twitter

 

 

Plan your campaigns with the 2021 Twitter marketing calendar

Twitter is where people, businesses and brands come to share big moments and talk about it.

Use this calendar to discover opportunities to connect with your audience year-round through relevant events, occasions, and trends.

Note: As we continue to evolve with the times, events featured in the 2021 Twitter marketing calendar are subject to change.

2021 Global Calendar

Connect with events with premium, brand safe content. Talk to your client partner to learn more about Amplify pre-roll and sponsorships. Or request to work with a customer success specialist.

 

January

Opportunity

Type

Country

Jan 1

League of Legends LCS

Gaming

US

Jan 1

NHL Season 2021

Sports

US, CAN

Jan 5

AFC Asian Cup

Sports

SEA

Jan 7

Consumer Electronic Show (CES) 2021

Conference & business

Jan 12

Brazilian Women's Football Championship

Sports

BR

Jan 20

United States Presidential Inauguration

Occasion

US

Jan 25 - May 4

Big Brother Brazil

Entertainment

BR

Jan TBD

Liga MX

Sports

MX

 

February

Opportunity

Type

Country

Feb 1

PGA Season 2021

Sports

US

Feb 6

The Voice season 10

Entertainment

FR

Feb 8-21

Australian Open

Sports

AUS

Feb 11

Call of Duty League Season Starts

Gaming

US, CAN

Feb 14

Valentine's Day

Occasion

Feb 19-23

London Fashion Week

Entertainment

UK

Feb 28

Golden Globe Awards

Entertainment

 

March

Opportunity

Type

Country

Mar 5

Goya Awards

Entertainment

ES

Mar 8

International Women's Day

Occasion

Mar 13 - April 17

Sydney Racing Carnival

Sports

AUS

Mar 14

Grammy Awards

Entertainment

Mar 15

Masterchef Brazil

Entertainment

BR

Mar 16

Cheltenham Races

Sports

UK

Mar 18

NCAA March Madness 2021

Sports

US

Mar 25

MLB Season 2021

Sports

US, CAN

Mar 30

National Virtual Vacation Day

Occasion

CAN

Mar 31

Dia del Taco

Entertainment

MX

Mar TBD

2021 AFL Season

Sports

AUS

 

April

Opportunity

Type

Country

Apr 1

April Fools' Day

Occasion

Apr 3

MLS Season Starts

Sports

US, CAN

Apr 12

Ramadan

Occasion

Apr 25

Academy Awards (Oscars)

Entertainment

Apr 29

Golden Week

Occasion

JP

Apr TBD

Overwatch League Season Starts

Gaming

US, CAN

 

May

Opportunity

Type

Country

May 2

Billboard Music Awards (BBMAs)

Entertainment

US

May 9

Mother’s Day

Occasion

Dates may vary by country

May 11

BRIT Awards

Entertainment

UK

May 13

Eid Al-Fitr

Occasion

May 18-22

Eurovision Song Contest 2021

Entertainment

ES, DE

May 18

World Economic Forum

Conference & business

SEA

May 23

English Premier League Finals

Sports

May 29

UEFA Champions League Final

Sports

 

June

Opportunity

Type

Country

June 1

Pride Month

Occasion

June 11 - July 11

UEFA Euro 2020

Sports

June 15-17

E3

Gaming

ES, UK, FR, MX

June 20

Father’s Day

Occasion

Dates may vary by country

June 27

LGBT Pride Parade

Occasion

BR

June 28 - July 11

Wimbledon

Sports

UK

June 28

Mobile World Congress

Conference & business

 

July

Opportunity

Type

Country

July 23

2020 Summer Olympics Opening Ceremony

Sports

 

August

Opportunity

Type

Country

Aug 2

Back to School Season

Occasion

US

Aug 8

2020 Summer Olympics Closing Ceremony

Sports

Aug 13 - May 14, 2022

Bundesliga 2021-2022 season

Sports

DE

Aug 13-15

Obon Season

Occasion

JP

Aug 24

2020 Summer Paralympic Games Opening Ceremony

Sports

Aug 25-29

Gamescom

Gaming

ES, UK, FR, DE

Aug 26

College Football Season 2021

Sports

US

 

September

Opportunity

Type

Country

Sept 5

Fall Fashion Week

Entertainment

US

Sep 5

2020 Summer Paralympic Games Closing Ceremony

Sports

Sept 9

NFL Season 2020-2021

Sports

US

Sept 10

Likely start of Toronto International Film Festival

Entertainment

CAN

Sept 10-12

Lollapalooza

Entertainment

BR

Sept 18

Sunburn Festival

Entertainment

IN

Sept 18

Oktoberfest

Occasion

DE

Sept 19

Emmy Awards

Entertainment

Sept 20

MIAW Awards

Entertainment

BR, MX

Sept 23

Saudi National Day

Occasion

MENA

Sept 24 - Oct 3

Rock in Rio Music Festival

Entertainment

BR

Sept 26

National Election 2021 & regional election in Mecklenburg-Western Pomerania

Occasion

DE

Sept 27 - Oct 5

Paris Fashion Week

Entertainment

FR

 

October

Opportunity

Type

Country

Oct 1

Black History Month

Occasion

UK

Oct 1 - Mar 31, 2022

Expo 2020 Dubai

Conference & business

Oct 31

Halloween

Occasion

 

November

Opportunity

Type

Country

Nov 4

Diwali/Deepavali

Occasion

Nov 25

Thanksgiving

Occasion

US

Nov 26

Black Friday

Occasion

Nov 29

Cyber Monday

Occasion

 

December

Opportunity

Type

Country

Dec 12

The Game Awards

Gaming

US

Dec 25

Christmas Day

Occasion

Dec 26

Boxing Day

Occasion

Dec 31

New Year's Eve

Occasion

US - United States | CAN - Canada | JP - Japan | BR - Brazil | MX - Mexico | SEA - Thailand, Indonesia, Singapore, Malaysia, Philippines, Vietnam | IN - India | AUS - Australia | DE - Germany | MENA - Middle East / North Africa | ES - Spain | UKI - United Kingdom / Ireland | FR - France