Downloadable guides and webinars

Resources to help you grow your business on Twitter

Advertise on Twitter

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Whether you're looking to generate Tweet ideas or refine targeting criteria for your next campaign, this page has resources to help you make the most of your goals. From guides and worksheets to all-in-one kits, each asset includes prompts and tips to get the ideas (and best practices) flowing.

Prefer some video inspiration? Check out our recent webinars to hear what makes a successful Twitter strategy.

Top resources

A step-by-step guide to creating, launching, and optimizing ads on Twitter.

Guide your clients towards Twitter Ads success with this comprehensive playbook.

Download the playbook for your Twitter Ads campaign objective to get step-by-step instructions and best practices.

Featured webinar

Take your performance campaigns to the next level

Our Twitter campaign performance experts shared the fundamentals of campaign optimization and the tools you need to run successful direct response campaigns on Twitter.


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Hear about upcoming webinars and their live Q&A sessions with Twitter Ads specialists.

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    Plan for success with the 2021 Twitter Planner


    Print or use a PDF editor to complete these exercises designed to help you and your team brainstorm, document, and review ideas.

    Starter kits

    Setting up a new account or campaign? Brainstorming your next month of Tweets? Download one of our kits to get all-in-one resources for each task.

    Additional resources
    Start advertising on Twitter
    Planning your next big Twitter campaign?