Learn how followers benefit your business

We partnered with the research firm Research Now to survey over 5,450 people from around the world who follow a small or medium-sized business (SMBs) on Twitter. Through that research, we gathered data on the actions people take at each phase of purchasing and on how followers directly benefit businesses.

Download the 2016 Customer Insights Whitepaper to learn:

  • How people discover businesses on Twitter

  • The actions people take after discovering a business

  • How followers are loyal customers and brand advocates

  • Ways to accelerate your follower growth