Agency Playbook for X Ads

In our study of how people engage with brands on social media, X was the #1 platform for brand interaction*. With our leaned-in audience and innovative, full-funnel advertising solutions, there’s no better time to invest in X. 

But you don’t have to do it alone. This all-in-one resource will guide you (and your clients) through all the basics of advertising on X and lead you towards success.

What you’ll get:

• The latest, data-backed “Why X?” narrative you can use in your pitch deck
• Our top post, campaign, and targeting best practices
• In-depth overview of our campaign objectives, ad formats, bidding structure, and API integrations 
• Breakdowns for how to use X Ads Manager and measure campaign success
• Standout agency case studies