How Twitter Ads work

We want to show you ads that you find interesting and useful. This article provides an overview of how Twitter Ads work, why you see certain ads, your privacy settings and other options.


  • About Twitter Ads
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    You may see different kinds of ads on Twitter, such as: Promoted TweetsPromoted Accounts, and Promoted Trends. We may show these ads to you when you are logged in or logged out of Twitter. They are clearly marked with a “promoted” icon. You can interact with promoted content in much the same way as organic content. If you follow, like, or Retweet content on Twitter, including promoted content, your followers may see your name associated with that content.

  • Why you see certain Twitter Ads
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    Your activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you.

    When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information; your mobile device location (if location features are turned on); your IP address; or the apps installed on your device. This helps us show you local ads and other ads that you might prefer.

    Twitter may also tailor ads based on information that Twitter and our affiliates collect and that our ad partners provide us, like browser-related information (a browser cookie ID), a mobile device identifier, or a hashed email address. This helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, if you’ve already visited the website of a flower shop, or signed up for their newsletter, you might see an ad on Twitter from that flower shop. Learn more.

    On Twitter for iOS and Twitter for Android you may also see promoted content served directly by our ad partners, including through our affiliate MoPub.  You can manage your privacy choices for this content using your Twitter account settings and mobile device settings, as described in items 1 and 3 below.

  • Managing your privacy settings
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    We are committed to offering you meaningful privacy choices. If you'd rather not see promoted content served by Twitter based on information that our ad partners provide us (like a hashed email address), or served by our ad partners based on their information about your inferred interests, there are several ways to turn off this feature:

    1) Use your Twitter account settings:

    • Change your settings on by visiting the Security and privacy tab and adjust the setting "Tailor ads based on information shared by ad partners."
    • Change your settings on Twitter for iOS: from the Me tab, tap the gear icon , and select Settings, tap Privacy and content, and adjust the setting “Tailor ads based on info from ad partners.”
    • Change your settings on Twitter for Android: In the top menu, you will either see a navigation menu icon or your profile icon. Tap whichever icon you have then select Settings,. Tap Privacy and content, tap "Tailor ads based on info from ad partners," and adjust the setting on the resulting screen.

    2) Turn on the Do Not Track setting in your web browser so that Twitter does not match your account to browser-related information to tailor ads for you. Please note that this setting will not affect how Twitter uses other information that we may receive from ad partners, or promoted content served by our ad partners on Twitter for iOS and Twitter for Android.

    3) Enable the “Limit Ad Tracking” setting (on iOS devices) or the setting to “Opt out of Interest-Based Ads” (on Android), so that Twitter does not tailor ads for you by matching your device to information from ad partners, and so that Twitter’s ad partners do not serve interest-based advertising while using Twitter for iOS or Twitter for Android on your device.

    4) Twitter works with its affiliate TellApart and third-party advertising partners, including Google, to market our services on our behalf and serve ads on behalf of Twitter customers, including through the delivery of interest-based ads. You can learn more about opting out of receiving interest-based ads at and and from TellApart’s FAQ. If you are on the web, you can also opt out of Google Analytics by installing Google’s opt-out browser add-on, and out of interest-based Google ads using Google’s Ads Settings.

    You can also control how Twitter tailors promoted content when you are logged out. If you prefer your logged out experience not to include promoted content that is based on your logged-in Twitter activity, you can either enable the Do Not Track setting in your web browser or clear cookies from your browser when you log out of Twitter.

    In addition, whether you're logged in or logged out, you always have the option to "dismiss" Promoted Tweets and Accounts that you're not interested in seeing. This feedback helps us show you better promoted content.

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